Rethinking Branding: New Seminar Training to Escape Price Wars

New Seminar Training to Enhance Branding Skills

Riskill, a company dedicated to employee training and reskilling, has launched its newest offering: the "Seminar-Based Branding Training." This program is designed to help employees grasp the concept and necessity of branding, focusing on strategies to establish a unique identity that appeals to customers.

In today's highly competitive market, differentiating solely based on functionality or pricing has become increasingly challenging. Many companies are falling into the pitfalls of pointless price wars, making it essential to communicate their unique values through effective branding. Unfortunately, branding is often seen as the domain of marketing departments, leaving out the contributions of all employees.

To maximize a company's brand value, it is crucial for every employee to have a clear understanding of the brand's essence and share consistent values throughout the organization. Addressing this critical need, the new training program was developed.

Overview of Training Content

Title of the Course: Seminar-Based Branding Training

Target Audience

- Young professionals
- Mid-career employees
- Managers
- Individuals not directly involved in branding tasks

Objectives and Skills Acquired

Participants should be able to articulate the differences between brand and branding effectively. They will learn methods to enhance their brand's visibility in customers' minds, thereby avoiding price competition.

Additionally, the training will help employees strengthen their ability to articulate their company's brand assets and establish a foundation for delivering consistent messaging organization-wide.

Unique Features of the Training

Understanding Key Terms and Essentials

The training begins with correctly sorting definitions and understanding the brand versus branding concepts, emphasizing the necessity of branding in today's context.

Developing Unique Identity to Avoid Price Wars

Participants will learn strategies to clarify their unique values as a company. They will master differentiation strategies that help customers choose them for reasons beyond price.

Concrete Examples from Corporate Success Stories

By analyzing successful BtoB and BtoC branding cases, trainees will be able to form concrete images of how to implement abstract branding concepts into practical scenarios.

Sample Curriculum of the Training

1. Basics of Branding
- Definitions of brand and branding
- Why branding matters: increasing their 'search rank' in customers' minds, avoiding price wars
- Fundamental aspects of branding: messaging, differentiation points, internal branding

2. Learning from Real-World Branding
- Case studies from BtoB companies
- Case studies from BtoC companies
- Workshop: Identifying your company's unique brand assets and recall
- Workshop: Reflection on the training session

About Riskill

Founded with the objective of providing comprehensive training solutions, Riskill is dedicated to offering a wide range of business training, including branding workshops. Emphasizing transparency, Riskill has adopted a clear pricing structure for its training programs, aimed at simplifying the training implementation process for businesses.

Offering full support for training preparation and customized curricula at no extra cost, Riskill is committed to building an effective and high-quality employee development environment.