#Japan #Tokyo #Valuence #Tabetchoku #Namboya

Bridging Food and Reusability: A New Era of Sustainable Consumption

In a pressing world focused on sustainability, Valuence Japan, led by CEO Mitsutoshi Tomita, has partnered with Vivid Garden, the company behind the direct-to-consumer food site Tabetchoku. This collaboration aims to cultivate sustainable consumer behavior by connecting food production with reusable goods. Both companies aspire to enhance values around environmental awareness, marking a significant stride towards a circular economy.

Rise of Sustainable Consumption

As societal concerns regarding environmental impact and ethical responsibility grow, the trend of "ethical consumption" is becoming more prevalent. While substantial emphasis has been placed on minimizing food waste and supporting agricultural producers, the understanding of reusability in the context of everyday products is also gaining traction. However, these initiatives often remain siloed, restricting the potential for cohesive sustainable actions throughout consumers' daily lives. Encouragingly, there is a newfound emphasis on holistic consumer behaviors which spans various lifecycle stages of products, uniting food and materials under one umbrella.

Connecting Food and Products

Tabetchoku operates as a platform that directly links consumers to producers, offering not just products but also the narratives and values behind them. By involving consumers actively in the journey from farm to table, the service promotes producer support and fosters sustainability within primary industries. On the other hand, Valuence Japan is committed to its mission encapsulated in "Circular Design for the Earth and Us," facilitating reuse through its services, like Namboya, that connect unwanted items to new users who will appreciate them. The common thread binding these companies is their respect for quality goods and a conscious lifestyle.

Through this partnership, they aim to not just advocate for better food choices but also to enhance consumer perception of goods around them, broadening the sustainability conversation.

Reuse at Your Doorstep

This initiative specifically targets Tabetchoku users by sending out newsletters and guiding them towards Namboya's home delivery and purchasing options. Users will have simple access to a specialized webpage where they can easily apply for product assessments from the comfort of their homes, thereby streamlining the experience from assessment to purchasing. This development significantly enhances opportunities for consumers to engage in resource cycling seamlessly in their daily routines, making it easier to adopt sustainable practices.

Valuence Japan is keen to continue fostering partnerships with like-minded entities, driving new opportunities that resonate with their ideals and values. Through these efforts, they aim to make sustainable choices more attainable for everyone and contribute significantly toward realizing a circular economy.

About Vivid Garden

• - Established: November 29, 2016
• - CEO: Rina Akimoto
• - Headquarters: 1-7-3 Hamamatsucho, Minato-ku, Tokyo, Japan
• - Business Overview: Direct-to-consumer platform "Tabetchoku" allows purchasing directly from producers, and the frozen food line "Vivid TABLE" showcasing producer transparency, among other initiatives.

About Valuence Japan

• - Founded: September 10, 2019
• - CEO: Mitsutoshi Tomita
• - Headquarters: 5-6-19 Minami-Aoyama, Minato-ku, Tokyo, Japan
• - Business Overview: Engaged in the buying and selling of brand items, precious metals, and jewels. Notably, Valuence Japan operates within the Valuence Holdings Group, listed on the Tokyo Growth Market under the stock code 9270.