#Japan #Kawasaki #aora #Sustainable Fun Lab #Uvance

Aora and Uvance Innovation Studio Kick Off 'Sustainable Fun Lab'

In a groundbreaking initiative towards realizing a sustainable society, Aora Inc. has joined forces with Fujitsu's Uvance Innovation Studio to launch a new event series titled 'Sustainable Fun Lab'. This series aims to make sustainability engaging and easily accessible for cities, communities, and businesses.

Addressing the Financial Barriers to Climate Action

Climate change has long been seen as a financial burden often labeled as a 'cost center' by companies. This perspective discourages proactive measures, as consumers face rising costs passed on by businesses. Moreover, individuals frequently feel their small actions do not substantially influence environmental issues, creating a significant psychological and economic gap that inhibits action.

According to a survey by Hakuhodo, only about 25% of individuals aged 20 to 40 are actively engaging in decarbonizing behaviors, highlighting a major gap in understanding what actionable steps they can take. A staggering 30.4% of respondents expressed uncertainty about how to contribute, revealing a need for clearer pathways to individual action. Similarly, a Dentsu study shows while over 90% are aware of the SDGs (Sustainable Development Goals), translating awareness into action remains a challenge. Furthermore, EY's institutional investor survey indicates that 66% of investors are skeptical about the future importance of ESG considerations, underscoring the need to demonstrate the economic viability of sustainability initiatives.

Launching the 'Sustainable Fun Lab'

In light of these challenges, Aora and Uvance have curated the 'Sustainable Fun Lab' event series to foster discussions about sustainable urban development from a fun perspective. The inaugural event, titled 'Living Future Tech – How Will We Envision Our Daily Lives?', is set to take place on December 18, 2025, at the Uvance Innovation Studio in Kawasaki City, Kanagawa Prefecture, Japan.

Event Details:

• - Date: December 18, 2025
• - Time: 18:30 - 20:30
• - Location: Uvance Innovation Studio, JR Kawasaki Tower, 26th Floor, 1-5 Omiya-cho, Saiwai-ku, Kawasaki City
• - Admission: Free
• - Registration: Event Registration Link
• - Co-hosts: Aora Inc., Uvance Innovation Studio

Designed for Future Urban Creators

Targeting professionals involved in future city and community development, this event aims to explore concepts around future urban lifestyles, technology, and culture from an engaging viewpoint. Participants can expect to gain actionable insights that can be applied in their respective fields.

Takeaways from the Event:

• - Latest designs for 'fun sustainability' that encourage behavior change among residents.
• - Real-world examples of co-creation projects initiated within communities.
• - Insights on converting ESG-centric business models into profitability.
• - Practical knowledge on building next-gen ecosystems on an urban scale.

This event is geared toward sustainability personnel, business developers, and executives, providing them with valuable knowledge and networking opportunities that can be applied to their work starting tomorrow.

Featured Speakers

Shingo Horii

CEO, Aora Inc. & COO, PBADAO
With a mission to achieve a sustainable society, he is actively involved in the green fintech business and connects sustainability with culture through collaborations with sports and music.

Tatsuaki Fukuchi

Co-founder, BLUABLE & Fujitsu Ltd.
With extensive experience in regional problem visualization and resolution, he is promoting co-creation initiatives while expanding blue carbon projects.

Keisuke Ikeda

Fujitsu Ltd.
Responsible for promoting sustainable urban development in Kawasaki City, he works on creating business models aimed at resolving social issues through themes like environment and health.

Facilitators

Shogo Kuwaoka
Founder, Tsunagi LLC & Fujitsu Ltd.
Committed to innovative projects that blend Japanese traditions like soba with contemporary culture.

Naoto Gomi
Project Lead, Fujitsu's Uvance
Leading strategy development and community-building efforts to elevate corporate presence through sustainability and technology initiatives.

Discovering the Future: Topics of Discussion

The series will cover a variety of topics addressing the construction of future cities and communities, such as:

• - The sustainable design behind attractive services and experiences.
• - Mechanisms by which technology can create lasting natural solutions.
• - Emerging changes and co-creation in the local and business environments.
• - Balancing allure with sustainability in urban and coastal regions.
• - Implementing projects that integrate cultural, social, and business values.

About Aora Inc.

Founded on May 13, 2025, Aora Inc. is a green fintech company that leverages art and technology for sustainable finance solutions. Through initiatives like the 'Pucre' app, it encourages residents to contribute to environmental causes in their daily lives.

About Uvance Innovation Studio

Uvance serves as an open innovation hub where enterprises, local governments, researchers, startups, and communities come together to innovate and test solutions. Established in Kawasaki City, it focuses on creating social value through diverse thematic clusters, including sustainability.

For media inquiries regarding this event, please contact:
Aora Inc. Public Relations
Email: [email protected]