Bricks & Minifigs Teams Up with Santoki for Exclusive MOC Wall Clock and Contest

Bricks & Minifigs Launches Exciting MOC Wall Clock with National Contest

Bricks & Minifigs® has recently announced a fantastic new project in collaboration with Santoki, the renowned US distributor of LEGO®-licensed products, such as LED lights, stationery, and clocks. This partnership celebrates the creativity and individuality of LEGO fans by introducing a unique, customizable MOC (My Own Creation) Wall Clock, paired with an exciting nationwide contest that invites builders of all ages to participate.

Overview of the Contest

From May 15 to July 14, 2026, over 240 Bricks & Minifigs franchise locations across the United States will host an in-store building competition. This event aims to spark creativity and engagement within local communities, allowing LEGO enthusiasts to showcase their artistic skills in a fun and family-friendly atmosphere. Throughout the duration of the promotion, the exclusive MOC Wall Clock will be available for purchase at both Bricks & Minifigs and LEGO stores.

How to Participate

The contest framework is simple yet creative. Participants are encouraged to visit their nearby Bricks & Minifigs store to design their own clock. Once they’ve completed their clock masterpiece, they can photograph their creation and submit their entry via a QR code provided in-store. To amplify their creative expressions, participants can also share their designs on social media using the hashtag #SantokiMOCClock.

Although the contest is open to builders of all ages, it’s important to note that submissions made by minors must be submitted by a parent or legal guardian. An expert panel of judges will evaluate the entries based on several criteria such as creativity, functionality, and overall design to select the top ten finalists. These finalists will then have their creations presented for public voting on Santoki’s social media channels, enabling the larger LEGO community to determine the winners.

Exciting Prizes Await

The Grand Prize winner of this contest will receive an impressive $550 gift card for Bricks & Minifigs. Additionally, the winners and finalists will also be awarded various prizes, raising the total prize pool to over $1,000, along with promotional goods and other exciting items. This initiative not only highlights Bricks & Minifigs’ commitment to fostering community but also encourages creativity among LEGO fans.

The MOC Wall Clock: A New Leisurely Creative Outlet

The MOC Wall Clock marks the debut of Santoki's latest product line, LEGO Time by IQHK™, with even more clocks planned for rollout in the future. As explained by Beth Muehlenkamp, Santoki's VP of Product Marketing, this unique clock serves as a blend of timekeeping and creative expression, allowing users to personalize a wall clock that reflects their personality or suits their mood. Working in conjunction with Bricks & Minifigs, Santoki is fostering an environment where LEGO enthusiasts can explore their creative potential and share their imaginative designs.

About Bricks & Minifigs

Bricks & Minifigs is an authorized LEGO® retailer dedicated to buying, trading, and selling LEGO products. More than just a store, the company focuses on building a community of LEGO lovers, allowing customers to give new life to classic LEGO pieces while inspiring fresh creations. The offerings range from individual minifigs to bulk bricks and various accessories, enabling LEGO enthusiasts to explore their passion sustainably and creatively.

To learn more about Bricks & Minifigs, visit their website at bricksandminifigs.com and discover the creative possibilities.

About Santoki

Santoki stands as an esteemed distributor of LEGO® licensed products, providing high-quality LED lights, clocks, stationery, and accessories. They feature popular themes such as STAR WARS™, FORTNITE®, and NINJAGO®, making their products appeal to fans of all ages. Santoki merges functionality and creativity through their fun products, perfect for gifting or as a year-round addition to any LEGO fan's collection.

For more information on Santoki's offerings, visit santoki.com.