Yamamori Corporation Unveils Revamped Massaman Curry for 2026

Yamamori Corporation Revitalizes Massaman Curry for 2026

Yamamori Corporation, a comprehensive food manufacturer headquartered in Kuwana City, Mie Prefecture, has announced the relaunch of its flagship Thai Curry product, Massaman Curry. This enhanced version is scheduled to hit the shelves on February 20, 2026, bringing an authentic taste of Thailand to home kitchens across Japan.

Background of the Revitalization

First released in 2014, Massaman Curry marked the fifth addition to Yamamori's Thai Curry series. Its unique claim to fame as the "World's Most Delicious Dish" has garnered considerable attention and support from consumers, solidifying its status as a staple in the curry lineup. This marks the third revision of the Massaman Curry, which now features extensive contributions from renowned culinary instructor, Ms. Megumi Nagasawa, known for her acclaimed Thai cooking classes.

Key Enhancements to the New Massaman Curry

The revamped Massaman Curry focuses on three primary improvements:

1. Roasted Peanut Aroma: The distinctive nuttiness of roasted peanuts has been amplified to highlight the authentic essence of Massaman Curry.
2. Spice-Infused Oil: The use of nine aromatic spices in the oil creates a vivid representation of the genuine dish, elevating its visual appeal and flavor complexity.
3. Chunky Chicken Texture: The new formulation emphasizes larger pieces of chicken, offering a heartier bite that enhances the overall eating experience.

These improvements align with the mission to replicate the traditional Massaman Curry experience, which has captivated palates worldwide.

Insights from Culinary Expert Ms. Megumi Nagasawa

Ms. Nagasawa shares her excitement about the revitalized curry, saying, "Massaman is influenced heavily by Muslim culture, resulting in its unique flavor profile. The combination of large diced potatoes and chicken, along with aromatic spices like cardamom, cinnamon, and cloves, creates a rich and rewarding taste experience. The caramel undertones from coconut sugar and the creaminess from coconut milk harmoniously blend together, making it a dish that is notoriously challenging to recreate at home."

She adds, "In this relaunch, we've meticulously reproduced the signature appearance of the vibrant red coconut oil floating on the sauce's surface. The intriguing aromas that greet you from the first bite, the deeper flavors that unfold with each mouthful, and the gentle lingering sweetness are features I hope everyone will enjoy."

Product Specifications

- Product Name: Thai Curry Massaman
- Net Weight: 170g
- Suggested Retail Price: 420 JPY (excl. tax) / 453 JPY (incl. tax)
- Release Date: February 20, 2026
- Distribution Locations: Nationally available at supermarkets, drugstores, convenience stores, and online retail.
- Official Website: Yamamori Massaman Product Page

What is Massaman Curry?

Massaman Curry is a type of Thai curry that originates from the southern region of Thailand, close to the Malaysian border. It is characterized by its use of dry spices and the slow cooking process that results in a sweet, rich flavor, distinguishing it from other Thai curries that typically emphasize fresh herbs. Notably, it has been recognized as one of the "World's 50 Most Delicious Foods" by famous travel sites on two occasions in 2011 and 2021.

Yamamori's Thai Curry Series

Yamamori has been a pioneer in introducing Thai Curry to Japan since 2000, celebrating 26 years of innovation. The company's fourth-generation president, KenTada Mibayashi, coined the name for these flavorful dishes based on a traditional rice dish (or 'Gaeng') commonly enjoyed in Thailand. The Thai Curry series features a variety of local dishes, each showcasing unique flavors influenced by regional ingredients.

With a selection of nine different varieties, including green curry and Massaman, Yamamori invites consumers to experience the diverse flavors of Thailand from the comfort of their homes.

Commitment to Cultural Exchange

Established in 1889, Yamamori has a long history as a reputable food manufacturer. With a focus on progressive innovation since its beginnings in soy sauce production, the company has launched numerous industry-first products, including Japan's first shelf-stable rice bowl base in 1969. Their commitment to balancing quality, health, and culinary entertainment while bridging Japanese and Thai culinary traditions is central to their ongoing mission.

For more information about Yamamori Corporation or its latest product offerings, visit Yamamori's Official Website.