#Japan #Tokyo #Tequila #JAM17 BAR

Enjoy Summer with Tequila at JAM17 BAR

From July 1 to August 31, 2025, JAM17 BAR, located on the 17th floor of the HOTEL GROOVE SHINJUKU, A PARKROYAL Hotel in Shinjuku, Tokyo, invites you to enjoy a special summer menu dedicated to tequila. As the heat of summer rises, there’s no better way to cool off than with a refreshing tequila drink.

Tequila, a beloved drink traditionally made from the agave plant in Jalisco, Mexico, carries a unique fruity aroma with a hint of sweetness and a spicy finish that elevates any summer gathering. This summer, guests will have the opportunity to experience various styles of tequila, particularly as July 24 marks 'Tequila Day.' Expect to see original cocktails that showcase this spirit and celebrate its versatility.

Happy Night Hour

As part of the summer festivities, JAM17 BAR is also proud to host a Happy Night Hour for those seeking to indulge late into the night. The bar will be open from 5 PM to 1 AM, serving an array of handcrafted cocktails in a serene atmosphere, perfect for unwinding after a long day.

Visitors will enjoy a relaxing time with great music and cozy lighting, along with bar seating where bartenders will be on hand to engage in friendly conversation. For those who wish to soak up the summer night air, outdoor seating on the terrace will allow guests to enjoy the gentle breeze. Whether you're stopping by before dinner or looking for a place to continue your night out, JAM17 BAR offers a perfect setting.

Tequila Showcase

Throughout the promotion, the bar will feature three varieties of the renowned Jose Cuervo tequila, each expressing its own distinct flavor profile based on its aging process. Guests can experience the unique character of each tequila through shot specials, encouraging everyone to explore and appreciate the nuances of this beloved spirit.

In addition to the individual shots, friends seeking an extra element of fun can engage in the Tequila Ferris Wheel game. This interactive experience features 12 shot glasses, creating a playful atmosphere where each spin might lead to surprises. Two of the glasses will hold surprises, bringing an element of thrill to the outing.

Price Info

• - Shots of Jose Cuervo:

- Jose Cuervo Gold Reposado: ¥2,000
- Jose Cuervo 1800 Anejo: ¥2,500
- Jose Cuervo 1800 Cristalino: ¥3,000

• - Tequila Ferris Wheel:

- Happy Hour (5 PM - 7 PM): ¥8,000
- After Happy Hour (7 PM - 1 AM): ¥15,000

Seasonal Cocktails

The summer edition also brings forth two seasonal cocktails made with Jose Cuervo Gold Reposado, highlighting fruity flavors that are synonymous with the warm months.

• - Wheel of Evolution: This unique margarita combines tequila, orange liqueur, and summer fruits like watermelon and pear for a refreshing tropical sip.
• - JAM Diablo: A creative take on the classic Diablo cocktail, infused with traditional Japanese herbs like myoga and shiso, offering a refreshing twist despite its devilish name.

Both cocktails will be available at ¥2,000 each, perfect for sharing and enjoying the summer vibes.

Happy Night Hour Details

In addition to regular Happy Hour offerings from 5 PM to 7 PM, JAM17 BAR will offer a late-night Happy Hour from 11 PM to 1 AM, allowing patrons to enjoy cocktails and mocktails at a discounted rate of ¥1,500 in a more tranquil setting. Cocktails served during this time include:

• - Jose Cuervo Gold Reposado (Tequila)
• - Ciroc (Vodka)
• - Tokyo Gin
• - Nikka Session (Whiskey)
• - Jägermeister

Note: Shots only are available during this period.

Venue Overview

The JAM17 BAR captures the spirit of Shinjuku and Kabukicho, combining elements of art and entertainment in an intimate setting. With a lively atmosphere created by music and lighting, the venue promises an elevated experience to those savoring their cocktails.

• - Operating hours: 5 PM - 2 AM (Last Order at 1 AM)
• - Seating capacity: 11 seats + standing area
• - Website: JAM17 BAR
• - Reservations: 03-6233-8217

Additional Notes

• - Images are for illustrative purposes only.
• - Menu items are subject to change according to ingredient availability.
• - All prices include a service charge (13%) and consumption tax (10%).
• - No table charge is applied.
• - Changes to hours or details may occur.
• - Alcohol service is restricted for drivers and individuals under 20 years of age.