CUDDLY Launches New Rescue Rover to Aid Animal Welfare in NYC

CUDDLY® Launches New Rescue Rover to Aid Animal Welfare in NYC

CUDDLY®, a mission-focused organization dedicated to supporting animal welfare, has announced the launch of its East Coast Rescue Rover van. This initiative is in collaboration with the New York City Second Chance Rescue (NYCSCR), an organization committed to providing food and care to animals in need.

The newly introduced Rescue Rover aims to rescue vulnerable shelter animals that face the threat of euthanasia, especially during periods when city shelters become overcrowded. Utilizing innovative fundraising tools and its own line of pet food, CUDDLY is actively working to alleviate the pressing issues of animal homelessness and neglect in urban areas.

The Purpose of the Rescue Rover

Held in NYC, the East Coast Rescue Rover will transport animals from overcrowded shelters to NYCSCR’s facilities in Long Island City, safeguarding them until they find forever homes. This initiative underscores CUDDLY's commitment to reducing the number of animals at risk in city shelters, which often see a spike in intakes during summer and seasonal displacements.

The Rescue Rover project is supported by CUDDLY's subscription program, known as the CUDDLY Club. Subscribers can contribute to various animal welfare needs, such as supplying essential goods directly to needy shelters or funding additional Rescue Rovers to enhance rescue operations.

Addressing Shelter Congestion

The decision to enhance operations in New York City comes at a critical time when local animal shelters are under significant pressure. Factors contributing to this issue include summer vacations, increased stray animal populations, and hurricane season, all of which result in higher surrender rates from pet owners unable to cope with changes in their circumstances.

On September 6th, CUDDLY and NYCSCR will officially unveil the Rover with a special celebratory event. This gathering will focus on welcoming dogs pulled from local shelters, offering them a day filled with treats, fun, and opportunities for adoption in a festive environment.

Community Involvement and Impact

Amy Peterson, CUDDLY's Director of Event Marketing, expressed enthusiasm about the initiative, highlighting the importance of making rescue efforts more accessible and effective. The partnership with NYCSCR is pivotal in enabling CUDDLY to take a more hands-on role in improving the lives of animals within the NYC community.

Jennifer Brooks, the President and Founder of NYCSCR, praised the collaborative efforts, noting that the Rescue Rover will enhance their mission, which has already saved over 16,000 lives since its inception in 2009.

CUDDLY’s outreach has previously extended to Texas, where they began this initiative with Austin Pets Alive! to relocate high-risk animals from the state. The overall goal is to create more rescue networks across several regions, with plans to introduce additional Rescue Rovers later this year.

Supporting Animal Welfare

For those passionate about animal welfare, supporting local shelters has never been more straightforward. By joining the CUDDLY Club or shopping for CUDDLY's quality pet products, customers directly contribute to rescue efforts. Notably, with every product purchased, CUDDLY donates a meal to a shelter pet in need, thus furthering their mission and enhancing the nutrition and well-being of animals in care.

CUDDLY connects pet lovers with over 4,600 animal welfare organizations, emphasizing community involvement and humanitarian efforts. Their new pet food line incorporates a social impact initiative whereby each sale directly translates into meals for animals awaiting adoption.

In conclusion, the launch of the East Coast Rescue Rover signifies a significant step towards improving outcomes for at-risk animals in NYC, and a reinforced commitment from CUDDLY to create a more humane world for all pets. For more details on CUDDLY's initiatives or to explore their product offerings, visit CUDDLY's website.