#United States #Gateway Outdoor #GCRTA #Transit Advertising #Cleveland

Gateway Outdoor Advertising Expands its Reach

In a significant development for both Gateway Outdoor Advertising and the Greater Cleveland Regional Transit Authority (GCRTA), the former has successfully secured a contract that grants exclusive advertising rights across various transit mediums. This partnership signifies an exciting opportunity for advertisers looking to tap into the extensive commuter base of one of Ohio’s largest transit agencies.

A New Era of Transit Advertising

Gateway Outdoor Advertising, a recognized leader in the transit advertising sector, is more than enthusiastic following the announcement that they have been awarded the contract pertaining to advertising on GCRTA’s vast network. With this new arrangement, Gateway is set to manage advertising across 227 transit buses, over 600 bus shelters, 80 paratransit vehicles, 47 light rail vehicles, and five rail stations. This further establishes Gateway's position as a key player in delivering impactful outdoor advertising solutions.

The GCRTA serves an impressive annual ridership of over 45 million passengers, with a transportation footprint that covers 18.1 million vehicle-miles each year. The sheer size of this operation presents a prime opportunity for brands looking to reach diverse demographics through public transport.

The Growth of Gateway Outdoor Advertising

Founded in 1937 in Pittsburgh, Pennsylvania, Gateway Outdoor Advertising has been on a growth trajectory since its acquisition by the Craig Heard family in 1990. This latest contract is a testament to their commitment towards expanding their market presence throughout the United States. As they continue to develop and enhance their advertising platforms, they promise to deliver innovative and effective advertising solutions that cater to the specific needs of their clients.

With 11 offices nationwide, Gateway Outdoor Advertising is positioned as a comprehensive service provider in the industry of transit, shelter, and other out-of-home (OOH) media. This growth not only enriches Gateway’s portfolio but also provides advertisers with more premier opportunities to engage with consumers as they commute.

Why This Partnership Matters

The partnership between Gateway Outdoor Advertising and GCRTA marks an important milestone for the future of transit advertising. It not only allows brands to reach a broad audience, but it also strengthens community connections through accessible advertising in essential public spaces.

Advertisers will benefit from the various formats available, allowing for increased flexibility and creativity when designing campaigns. In a world where digital distractions dominate, advertising via buses and shelters offers an opportunity to capture the attention of transit riders. As people spend considerable time commuting, strategically placed ads have immense potential for brand retention.

As Gateway Outdoor Advertising steps into this new partnership, they emphasize their dedication to maximizing client visibility and contributing positively to the GCRTA’s mission of promoting transport efficiency and public service.

For additional inquiries regarding this partnership or Gateway's advertising opportunities, interested parties can contact Beth Black, who leads the Cleveland market, or Craig Heard, the Vice President of Gateway Outdoor Advertising.

Looking Ahead

As this partnership unfolds, it will be interesting to observe how both Gateway Outdoor Advertising and GCRTA leverage their resources to enhance passenger experience while driving revenue for advertisers. The future remains bright as they work to connect brands with their audience, making transit advertising not just a publicity tool but a strategic outreach method at the heart of community engagement.