#London #United Kingdom #Adyen #Teamwork Commerce #Miteq

Elevating Retail Experience at Major Sports Events

In June 2026, a significant sporting event unfolded in one of Europe’s premier stadiums, bringing together over 60,000 fans in a whirlwind of excitement and anticipation. The event not only showcased the prowess of athletes but also brought to light the seamless integration of technology in retail, marking a revolution in the way merchandise is sold during large-scale events.

The Challenge

The influx of fans presented a daunting challenge to the organizers and retailers: how to manage an overwhelming number of transactions efficiently without sacrificing the customer experience. With hundreds of thousands of dollars in merchandise changing hands, a robust retail infrastructure was more crucial than ever.

Key Players in the Retail Ecosystem

To tackle these challenges head-on, Teamwork Commerce, Adyen, and Miteq joined forces, creating a cutting-edge retail ecosystem tailored for high-performance scenarios. This collaboration aimed to integrate RFID technology, innovative point of sale (POS) systems, and secure payment processing into one cohesive workflow.

Amber Pitman, the global director of customer engagement at Teamwork Commerce, emphasized the importance of a smooth checkout experience, stating, "The checkout experience is what keeps everything running at events of this scale." Their POS system was specially developed to simplify transactions and ensure fluid operations even during peak traffic times.

The Technology Behind the Success

Miteq contributed by deploying RFID-enabled POS systems based on EXO technology, designed for high customer volume environments. The technology facilitates rapid, self-service checkouts, significantly reducing bottlenecks that typically occur at traditional checkout lanes. As Alex Whiting, Miteq's managing director, noted, "High-throughput environments require flexible and scalable solutions," enhancing fan flow while maximizing transaction capacity.

Teamwork Commerce set up points of sale at eight fixed registers, ensuring consistent transaction processes. On the other hand, Adyen provided secure, unified payment processes with real-time authorizations to deliver quick and reliable service during peak times. Nicole Olbe, Adyen's UK managing director, highlighted that even a minor delay at checkout could discourage purchases, saying, "More than a third of EU customers will abandon their shopping carts if the payment process takes too long." By using innovative payment solutions, Adyen helped eliminate friction, ensuring smooth transitions for every transaction.

Results That Speak Volumes

Initial performance metrics illustrate the success of this integrated retail environment:

• - 250+ transactions per hour during peak times
• - 44 seconds as the average transaction time
• - 0 interruptions even at peak demand

These highlights not only showcase the capabilities of modern retail technology but also set new benchmarks for events across Europe and beyond.

Future Implications

The partnership among Teamwork Commerce, Adyen, and Miteq showcases how integrated technology can transform retail in high-traffic environments. This collaboration will pave the way for future innovations in the retail industry during major events, enhancing the overall fan experience and maximizing operational efficiency.

About the Companies

Teamwork Commerce offers a versatile technology platform targeting retailers, integrating functionalities like POS systems, inventory management, and more, constantly evolving to meet modern retail demands. Brands like UNIQLO and Asics utilize its omnichannel solutions, allowing retailers to better understand their customers and provide personalized experiences.

Adyen, a renowned financial technology platform, empowers businesses by facilitating end-to-end payment processing and data-driven insights globally. With a portfolio that includes clients such as Meta and Microsoft, Adyen’s strategies are continuously developed to streamline transactions effectively.

Miteq stands as a technology provider based in the UK, focusing on RFID and automation solutions for retail. Committed to enhancing operational efficiency and customer experience, Miteq collaborates with leading manufacturers to deliver scalable, data-driven solutions across the retail supply chain.

Join us as we witness the evolution of retail technology at sporting events and beyond.