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PRONI's Commitment to Accelerating DX in Japan

PRONI, a company based in Shinagawa, Tokyo, is set to boost digital transformation (DX) for small and medium enterprises (SMEs) through the establishment of two prestigious awards aimed at recognizing excellence in the BtoB sector. Under the leadership of CEO Daisuke Shibata and Founder Norio Kuriyama, PRONI emphasizes its mission: "To support the challenges of SMEs and contribute to the revitalization of the Japanese economy."

Today’s businesses face numerous challenges, which PRONI recognizes can often be tackled effectively by harnessing both high-quality services and SaaS offerings. Having celebrated its 11th edition of the PRO of the Partner Award, PRONI is proud to announce the introduction of the PRO of the DX Award, aimed at recognizing outstanding performance in the SaaS domain.

Objectives of the Awards

These awards have been designed to showcase best practices in overcoming business challenges across both the services and SaaS sectors. PRONI seeks to inspire and demonstrate the ways in which these two distinct fields can accelerate Japan's push toward digital transformation.

A word from CEO Daisuke Shibata

Shibata reflected on the evolution of business solutions, stating, “In today’s corporate environment, many of the challenges can be effectively addressed through the dual lenses of superior service offerings and the capabilities provided by SaaS. Over the past 11 iterations of our awards, we have celebrated professionals specializing in service delivery. With the introduction of the SaaS award, we are making it clear that we are committed to supporting businesses on both fronts.” He expressed confidence that these awards would aid in the support of SMEs and ultimately contribute to the economic growth of Japan.

Details of the Awards

PRO of the Partner Award

The PRO of the Partner Award is aimed at recognizing businesses amongst approximately 50,000 companies listed on the PRONI platform named “PRONIアイミツ.” This award selects companies that have excelled in performance and received high ratings from clients biannually. Since its inception as a recognition system in 2019, this award has been a significant accolade for firms delivering outstanding service.

PRO of the DX Award

The newly established PRO of the DX Award aims to honor the top services listed in PRONIアイミツSaaS based on outstanding usage metrics such as contract counts. This award is envisioned as a collaborative platform where customers, partners, and PRONI can collectively enhance their value, with the first awarding occurring in 2025.

Significance of the Award Names

Both awards incorporate the term “PRO” to represent the collaborative spirit of enhancing value among customers, partners, and PRONI. This term embodies three essential concepts:

• - Professionalism: Recognizing the professional aptitude of partners in the industry.
• - Product: Celebrating the value of products that solve critical business challenges.
• - PRONI: Illustrating the company's brand ethos and commitment.

Through these awards, PRONI aims to draw attention to the true professionals who address customer challenges, fostering their growth within a collaborative network.

For more details, you can refer to the individual press releases regarding each award. PRONI continues to demonstrate its strength in contributing to Japan's DX initiative, showcasing effective SaaS solutions through the PRO of the DX Award and celebrating true professionals recognized by client satisfaction through the PRO of the Partner Award.

About PRONI

Founded on October 1, 2012, PRONI (previously known as Unilab) operates from its headquarters in Shinagawa, Tokyo. With a mission of efficiently matching suitable businesses with clients, PRONI aims to alleviate the inefficiencies of B2B transactions, ultimately contributing to the enhancement of productivity and the activation of Japan's industrial landscape. Their platform, PRONIアイミツ, was established in 2014 and rapidly became a profitable venture within a year and a half. Since then, PRONI has raised a cumulative total of 4.6 billion yen and is gearing up for an IPO while being recognized as a digital transformation-certified entity by the Ministry of Economy, Trade, and Industry in 2024.

For more information about PRONI, visit their official website.