#Japan #Tokyo #Mori Trust #K2 Pictures #K2P Film Fund

Mori Trust's Investment in Film Fund to Enhance Tourism

Mori Trust Co., Ltd. has recently announced a significant investment of 300 million yen in the film production fund, K2P Film Fund I, operated by K2 Pictures. This financial commitment reflects the company’s dedication to expanding tourism demand in Japan by collaborating with the entertainment industry to create engaging content and attractions.

The Background of the Partnership

Mori Trust has been actively involved in developing international-standard hotels both in urban centers and regional areas, looking to stimulate travel demand. The company aims not only at physical infrastructure improvements like hotel investments and local redevelopment but also focuses on enhancing soft aspects such as cultural content quality. With the company celebrating the 50th anniversary of its hotel business in 2026, Mori Trust recognizes that tourism development requires a blend of hard and soft elements. This led to the decision to invest in the K2P Film Fund as a proactive approach to generate new tourism demand through local content.

Mori Trust anticipates that video content will serve as a new tourism resource, especially in promoting location-based tourism. The company is also open to providing its facilities as filming locations to support this creative effort.

The Future of the Tourism Industry Through Content

The content industry plays a vital role in positioning Japan on the global stage, with overseas sales reaching approximately 5.8 trillion yen in 2023, surpassing the semiconductor and steel industries. The Ministry of Economy, Trade and Industry has forecasted a goal of 20 trillion yen in overseas earnings by 2033 as part of the new Cool Japan strategy.

The K2P Film Fund specializes in producing content with a global perspective, promoting Japan’s unique values and attractions. The tourism sector, with its interconnections to various related fields, has evolved into a significant contributor to the Japanese economy. Recent years have seen a surge in the popularity of Japanese content, including both anime and live-action films, suggesting a promising collaboration between the tourism and content industries that can unlock new potential for both sectors.

Mori Trust's Broader Business Investments

Mori Trust is not limiting its investments to the real estate sector but is also looking into diversifying its portfolio through various sprouts of business, including agribusiness and regional revitalization. The company aims to enhance its existing core businesses while examining sectors related to carbon neutrality and sustainable growth.

Insights from Leaders in the Industry

K2 Pictures' CEO Kin Sōki

Kin Sōki, CEO of K2 Pictures, expressed his desire to compete in the global market alongside talented creators. He believes that elevating Japan's film finance model to international standards is crucial and sees the partnership with Mori Trust as a significant opportunity to maximize Japan's appeal in the world market. He noted that Mori Trust's engagement has provided a much-needed boost to their initiative.

President of Mori Trust, Miwako Date

Miwako Date, the president of Mori Trust, emphasized the growing global market for content and how Japanese animations and films are gaining popularity year by year. For regions where Mori Trust operates hotels, such as Izu and Karuizawa, the impact of location-based tourism has been extensive, reinforcing the importance of high-quality content creation and industry talent development to promote sustainable tourism.

Overview of the Fund Investment

• - Fund Name: K2P Film Fund
• - Operator: K2 Pictures, Inc.
• - Investment Amount: 300 million yen
• - Contract Date: December 26, 2025

Upcoming Film Project

The K2P Film Fund is set to release its first production, Magamama Onna (まがまがおんな), directed by comedian Yuriyan Retriever, on February 6, 2026. This film marks an exciting milestone for both K2 Pictures and Mori Trust.

About K2 Pictures

Founded in August 2023, K2 Pictures aims to create a new ecosystem for Japanese cinema and was introduced at the Cannes Film Festival 2024. The organization is known for its exciting projects that aim to capture both domestic and international attention.

About Mori Trust

Operating based out of Minato City, Tokyo, Mori Trust is a comprehensive real estate developer well-known for large-scale mixed-use developments and resort management. The company has a notable presence in both urban and regional hotel markets, striving to enhance Japan's international competitiveness through innovative and sustainable projects.