Invoca Announces New Leadership Appointments to Enhance Revenue Execution and Culture

Invoca Unveils Executive Appointments to Transform Revenue Strategy

Invoca, a pioneering force in revenue execution, has recently announced significant leadership changes aimed at enhancing its strategic approach in today’s AI-driven market. Katherine Starros has joined the company as the new Senior Vice President of People and Culture, while Ben Sullivan has been elevated to the role of Chief Revenue Officer (CRO). These appointments signify Invoca's commitment to fostering a high-performance culture that aligns with its vision for growth and customer satisfaction.

Katherine Starros Takes the Helm of People and Culture

Katherine Starros steps into her role with vast experience in human resources and organizational leadership. She previously served as Vice President of People at Altruist for nearly five years, where she played a crucial role in scaling the workforce from 50 to over 400 employees. Her ability to design and implement impactful cultural initiatives has made her a trusted advisor to many executives, establishing her as a notable expert in the field.

In her new position at Invoca, Starros will spearhead the company's strategy for talent development and cultural transformation. She remarked, "Invoca is at an inflection point as AI reshapes the customer journey and raises the bar for execution. I'm excited to scale the systems and talent that empower our teams to excel."

Ben Sullivan Promoted to Chief Revenue Officer

Ben Sullivan's promotion represents a strategic consolidation of Invoca’s sales and customer success functions into a single revenue team. This unified approach aims to enhance customer engagements and improve overall business outcomes. Sullivan joined Invoca in 2017, and has since been instrumental in building the sales organization. His extensive background in enterprise sales encompasses over two decades working with high-growth software companies, including leading substantial revenue increases at ON24.

As the newly appointed CRO, Sullivan expressed his commitment to a company-first mentality: "Combining sales and customer success under one roof allows us to streamline our approach towards client engagement, ensuring that we meet their needs effectively."

A Culture Driven by Excellence

The leadership appointments at Invoca come during a period of rapid growth and transformation. The company is not only focused on advancing its revenue execution platform but also on creating a workplace recognized for its commitment to a performance-driven culture. In fact, Invoca has been recognized by Inc. as one of the best workplaces for the eighth year in a row, as well as earning accolades from Fortune for being a top workplace for parents, women, and technology.

Looking Ahead

With these strategic updates, Invoca emphasizes its focus on agility and efficiency as the software landscape evolves with new technologies. The leadership team is now poised to leverage their expertise to drive continued success, focusing on high execution standards and delivering exceptional customer value.

Invoca’s platform, designed to connect marketing, commerce, and contact center efforts, aims to optimize revenue across various consumer interactions. With substantial investment and a keen focus on corporate culture, the company is actively looking to fill multiple positions across different departments to support its ambitious growth initiatives.

To find out more about Invoca and explore its leadership team, visit their official website at invoca.com.