WTWH Media Appoints New CEO to Lead Future Growth and Innovation
In a significant move marking a new chapter for WTWH Media, the company has appointed Matt Logan as its new Chief Executive Officer (CEO). This transition comes as the current co-founder Scott McCafferty takes on the role of Chairman of the Board. With over 25 years of experience in B2B media and events, Logan brings a wealth of knowledge and expertise to the position. Most recently, he served as Executive Vice President at Informa Markets, where he successfully managed a global team of over 240 employees encompassing a robust portfolio of manufacturing media, events, and market research brands.
Prior to his extensive tenure at Informa Markets, Logan held the position of Senior Vice President at RELX, overseeing strategic marketing and sales for a global event portfolio. He has cultivated a diverse skill set through various marketing, sales, and operational roles throughout his career at renowned organizations such as McGraw Hill and BusinessWeek, where he previously managed marketing and promotional contexts across multiple media formats.
Upon his appointment, Logan expressed excitement about his new role and the potential for WTWH Media's growth trajectory. He remarked, "WTWH Media is uniquely positioned to become the leading data-driven, tech-enabled B2B digital media and events platform. Our combination of multi-vertical audience reach and comprehensive demand solutions makes us a formidable player in the industry." Logan highlighted the firm's achievements in audience engagement within strategic verticals including Engineering, Healthcare and Life Sciences, and Foodservice, Retail, and Hospitality. By ensuring that targeted messaging hits the right audience at the right time, he aims to enhance value for all stakeholders.
Scott McCafferty, who co-founded WTWH Media in 2006, has been instrumental in shaping the company’s identity and vision. Since forming a partnership with Mountaingate Capital in December 2022, WTWH Media has embarked on an aggressive growth strategy that includes six strategic acquisitions and a remarkable doubling of revenue. In his new role as Chairman, McCafferty will work closely with Logan to drive WTWH Media’s mission forward. Reflecting on his time at the helm, McCafferty noted the influence of a dedicated team and a robust network of marketing partners as key elements of their success.
"I am immensely grateful for the unwavering support from an exceptional team over the past two decades," he stated. "Our ongoing success is a testament to our incredible network of marketing partners and engaged audiences, as well as our dedicated colleagues who are always willing to go the extra mile." Looking ahead, he expressed full confidence in Logan’s leadership abilities, stating, "Matt's extraordinary track record will enhance outcomes for our marketing partners and strengthen our community at WTWH Media."
WTWH Media stands as an award-winning, digital-first B2B media and marketing firm that effectively connects brand marketers with hard-to-reach, targeted audiences comprising industry practitioners and executives. The company focuses on three primary industry verticals: Engineering, Healthcare and Life Sciences, and Foodservice, Retail, and Hospitality. More information about WTWH Media can be found at their official website. Likewise, their partner, Mountaingate Capital, is a reputable private equity investment firm placed in Colorado, known for its growth-oriented approach. They collaborate with founders and entrepreneurial organizations to accelerate growth and foster industry leadership. With a focus on both organic growth and strategic acquisitions, the firm targets impactful investments in marketing services and related sectors.
As this new chapter unfolds for WTWH Media under Logan’s leadership, the company endeavours to further solidify its status in the B2B media landscape and continue its growth in a rapidly evolving industry.
Prior to his extensive tenure at Informa Markets, Logan held the position of Senior Vice President at RELX, overseeing strategic marketing and sales for a global event portfolio. He has cultivated a diverse skill set through various marketing, sales, and operational roles throughout his career at renowned organizations such as McGraw Hill and BusinessWeek, where he previously managed marketing and promotional contexts across multiple media formats.
Upon his appointment, Logan expressed excitement about his new role and the potential for WTWH Media's growth trajectory. He remarked, "WTWH Media is uniquely positioned to become the leading data-driven, tech-enabled B2B digital media and events platform. Our combination of multi-vertical audience reach and comprehensive demand solutions makes us a formidable player in the industry." Logan highlighted the firm's achievements in audience engagement within strategic verticals including Engineering, Healthcare and Life Sciences, and Foodservice, Retail, and Hospitality. By ensuring that targeted messaging hits the right audience at the right time, he aims to enhance value for all stakeholders.
Scott McCafferty, who co-founded WTWH Media in 2006, has been instrumental in shaping the company’s identity and vision. Since forming a partnership with Mountaingate Capital in December 2022, WTWH Media has embarked on an aggressive growth strategy that includes six strategic acquisitions and a remarkable doubling of revenue. In his new role as Chairman, McCafferty will work closely with Logan to drive WTWH Media’s mission forward. Reflecting on his time at the helm, McCafferty noted the influence of a dedicated team and a robust network of marketing partners as key elements of their success.
"I am immensely grateful for the unwavering support from an exceptional team over the past two decades," he stated. "Our ongoing success is a testament to our incredible network of marketing partners and engaged audiences, as well as our dedicated colleagues who are always willing to go the extra mile." Looking ahead, he expressed full confidence in Logan’s leadership abilities, stating, "Matt's extraordinary track record will enhance outcomes for our marketing partners and strengthen our community at WTWH Media."
WTWH Media stands as an award-winning, digital-first B2B media and marketing firm that effectively connects brand marketers with hard-to-reach, targeted audiences comprising industry practitioners and executives. The company focuses on three primary industry verticals: Engineering, Healthcare and Life Sciences, and Foodservice, Retail, and Hospitality. More information about WTWH Media can be found at their official website. Likewise, their partner, Mountaingate Capital, is a reputable private equity investment firm placed in Colorado, known for its growth-oriented approach. They collaborate with founders and entrepreneurial organizations to accelerate growth and foster industry leadership. With a focus on both organic growth and strategic acquisitions, the firm targets impactful investments in marketing services and related sectors.
As this new chapter unfolds for WTWH Media under Logan’s leadership, the company endeavours to further solidify its status in the B2B media landscape and continue its growth in a rapidly evolving industry.
Topics Business Technology）
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