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Experience the Flavor of Tottori Kikuage at the Tottori Kikuage Fair!

Set your calendars for July 6, 2025, as Tottori prefecture showcases its exquisite Kikuage mushrooms at the Tottori Kikuage Fair, happening in Shimbashi, Tokyo. Organized by the Japan Mushroom Center, this event promises not only delicious samplings but also an opportunity to explore a variety of dishes prepared with fresh ingredients from Tottori.

Event Details

• - Event Name: Tottori Kikuage Fair
• - Date: July 6, 2025, from 10:00 AM to 4:00 PM
• - Venue: Tottori Okayama Shimbashi Kan (1F, Shimbashi Center Place, 1-11-7 Shimbashi, Minato-ku, Tokyo)
• - Organizer: Japan Mushroom Center

What to Expect at the Fair

One of the highlights of the fair will be the special summer menu featuring live Kikuage mushrooms, available at the second-floor restaurant, Bistro Cafe Momotennashi. From July 1 to July 21, visitors can savor original dishes such as:

• - Kikuage Tempura with Pickled Onion Salt Sauce
• - Kikuage Noodle Stir-Fry with Salt Sauce

Highlights of the Event

• - Try Before You Buy: Free tastings of organic live Kikuage mushrooms and various processed Kikuage products (pre-cooked and cut).
• - Limited-Time Giveaway Campaign: Attendees who follow the event's Instagram account and fill out a brief survey will receive sample products (while supplies last).
• - Nutritional Insights: Discover the health benefits of Kikuage and learn simple yet delicious ways to incorporate it into your meals.

Consumer Insights on Kikuage

Despite its excellent nutritional profile and delightful texture, the consumption of dried Kikuage mushrooms in homes often falls short. In a recent survey conducted in May 2025 by the Japan Mushroom Center among women in their 30s to 40s residing in Tottori, nearly 80% indicated they do not use Kikuage in their everyday cooking, primarily due to unfamiliarity.

To foster greater familiarity, the Japan Mushroom Center aims to introduce Kikuage in accessible and enjoyable ways through this fair. Attendees can expect demonstrations on straightforward cooking methods, recipe ideas, and, of course, a chance to taste the popular “live Kikuage,” which is favored for its firm texture during the summer.

Tottori's Commitment to Quality Kikuage

Tottori prefecture stands as one of Japan’s leading producers of Kikuage mushrooms, actively enhancing its status as a primary production area. Collaborations with numerous local farmers help to promote Tottori as a representative food source, reinforcing quality and sustainability.

The Japan Mushroom Center focuses on improving the quality of Kikuage varieties and has developed a scrumptious, robust strain that even large restaurant chains acknowledge.

Since 2023, the organization has been dedicated to simplifying the culinary process by offering “pre-cooked and cut” Kikuage products, such as slices, chips, diced pieces, and powder. For example, Kikuage slices can easily enhance salads, while chips make for a perfect accompaniment to rice dishes.

To learn more and participate in the Tottori Kikuage Fair, visit our official event website.

For media inquiries, please contact:
Japan Mushroom Center (Public Relations)
Phone: 0857-51-8111
Email: kin-info@infoskayu.ne.jp
Website: https://www.kinokonet.com/
Instagram: kikurage_life

Join us at the Tottori Kikuage Fair and enrich your culinary experience with Tottori's finest ingredients!