Eveready® Names Harry Kane as Their Global Brand Ambassador to Enhance Marketing Outreach

Eveready® Teams Up with Football Superstar Harry Kane

In an exciting announcement, Eveready®, a renowned leader in battery and lighting products, has selected Harry Kane, the captain of England’s national football team and forward for Bayern Munich, as their Global Brand Ambassador. This partnership represents a significant marketing initiative aimed at expanding the brand's global presence and reinforcing its commitment to providing affordable energy solutions.

Harry Kane’s involvement with Eveready will span several years, where he will feature in international marketing campaigns across various platforms. From social media to digital channels, e-commerce, outdoor advertising, and in-store displays, Kane's likeness and agreement will amplify the company's reach and impact.

“We are thrilled to establish this partnership with an authentic global football icon and welcome Harry Kane as our Global Brand Ambassador,” stated Lori Shambro, Chief Marketing Officer of Energizer Holdings. She expressed how this collaboration reflects one of many marketing efforts designed to connect with new consumers and showcase how Eveready’s range of affordable, high-quality products supports families in accessing the energy they need in their busy lives while maintaining their budgets.

Kane himself expressed enthusiasm for the partnership, stating, “I am excited and proud to work with Eveready. They are a globally trusted brand known for being there when it matters most, especially to keep everything running smoothly at home. I look forward to collaborating closely with them!”

As one of the most recognizable stars in football, Harry Kane has established an impressive legacy. He has been the top scorer for both Tottenham Hotspur and the England national team, earning multiple accolades including the Premier League Golden Boot and the Bundesliga's top scorer title. Recently, he reached a milestone, becoming one of the top five players in Europe to score a hundred goals.

Eveready, a part of Energizer Holdings, Inc., aims to highlight the impact its products have on consumers' everyday lives. The company's commitment to quality, affordability, and innovation resonates with Kane's values as a leader both on and off the field. Through this collaboration, Eveready aims to inspire and engage consumers worldwide, showcasing the essential role their products play in powering homes and lives effectively.

As a globally recognized name in battery manufacturing, Energizer Holdings continues to lead in producing primary batteries and portable lighting products under the trusted brands of Energizer, Eveready, Rayovac, and Varta. The company also specializes in designing and marketing fragrances and automotive aesthetics. With a focus on delivering excellent service to consumers, Eveready’s ongoing partnership with Harry Kane marks a strategic move to elevate brand visibility and reinforce its presence in various markets.

For further information, visit Eveready.com. For media inquiries, contact Energizer Holdings' spokesperson John Leiby at [email protected].

About Energizer Holdings

Energizer Holdings, based in St. Louis, Missouri, is one of the largest global manufacturers of primary batteries and portable lighting products. The company is committed to leading in its categories by providing better service to consumers and clients. With its strategic focus and brand partnerships, Energizer Holdings aims to remain a strong player in the global energy solutions market.