The Grand Opening of Face Records Fukuoka and Nostalgia for Showa Era Vinyl

FTF Inc., the company behind Face Records, has recently expanded its horizons by opening a new store in Fukuoka on April 24. This new location, called Face Records TENJIN ONE FUKUOKA BLDG., experienced immense popularity. In addition to the store opening, they held a special event on April 29 to celebrate '100 Years of Showa Music and Culture,' which attracted considerable attention across five locations nationwide. Such high engagement reflects a growing appreciation for Showa-era vinyl records and the cultural legacy they offer.

Rising Popularity of Showa Vinyl Among Younger Generations

During its first month of business, the Fukuoka shop reported sales of 91 record players within just 30 days, averaging an impressive 3.4 units per day. This surge in interest primarily comes from the younger demographic, indicating a remarkable shift towards engaging with record culture among new generations. The revival of Showa-era music, manifested through the increasing sales of vinyl records, showcases this thriving interest, particularly among younger listeners.

Among the favorite artists, international acts like Queen, Sade, The Style Council, Stevie Wonder, The Beatles, Michael Jackson, and Madonna have gained significant traction. For jazz enthusiasts, legends such as Keith Jarrett, John Coltrane, Stan Getz, Bill Evans, and Miles Davis have also been popular. In Japan, artists including YMO, Hikaru Utada, Eiichi Ohtaki, Ryuichi Sakamoto, Spitz, Mariya Takeuchi, Akina Nakamori, Miho Nakayama, Happy End, Joe Hisaishi (Studio Ghibli soundtracks), and Yumi Matsutoya have remarkably resonated with customers.

The Resurgence and Reevaluation of Showa Vinyl

The recent events and the new store have highlighted a broader engagement in music fan demographics. Not only are people from the Showa generation purchasing records out of nostalgia, but younger audiences unfamiliar with the record culture are drawn to the iconic artists and tracks of that era, as well as the unique experience that analog records provide. The appeal of analog has found a new audience among digital natives, who appreciate its distinct characteristics and artistic essence.