CoCoZas Expands Operations in Ibaraki, Adding Hitachinaka Area for Vacation Rentals

CoCoZas Expands Its Vacation Rental Management in Ibaraki

CoCoZas Corporation, based in Minato, Tokyo and led by CEO Yoshito Ando, has announced a significant expansion of its vacation rental management service, & Yado Management. Now, in addition to the current operations in Oarai, the company will also manage properties in the Hitachinaka area of Ibaraki Prefecture. This strategic move aims to cater to the increasing demand for vacation rentals in the region.

Background of the Expansion

CoCoZas opened its own brand, COCO VILLA Oarai, in August 2025, specializing in entire property rentals for vacation stays throughout Ibaraki Prefecture. The company has gained invaluable insights into the hospitality needs, seasonal fluctuations, and guest preferences in the Oarai neighborhood, thanks to the successful operation of this facility which features a rooftop sauna and jacuzzi overlooking the Pacific Ocean.

In June 2026, CoCoZas will also begin managing the Nami to Tsuki rental property in Oarai, marking its proactive steps in providing support to property owners in the region. This expansion decision is firmly grounded in both the company's operational success and the growing consultation requests from property owners, highlighting an increasing demand for vacation rentals within Ibaraki Prefecture.

The Oarai and Hitachinaka areas, while distinct in their tourist attractions and accommodation needs, are geographically close and offer high mobility for guests. Leveraging the operational knowledge gained from its existing facilities, & Yado Management will enhance operational efficiency across both areas while providing flexible support to property owners.

New Area Features – Hitachinaka

Hitachinaka (Newly Added Area)

Hitachinaka boasts the National Hitachi Seaside Park, known for its stunning seasonal flowers, such as nemophilas in spring and kokia in autumn, attracting visitors from around the country. During peak seasons, the demand for accommodations skyrockets, making it an ideal location for vacation rentals. The nearby Nakaminato Fish Market offers culinary tourism options, allowing for a unique combination of flower and food-related experiences that will be effectively integrated into management strategies.

Oarai (Existing Area)

A highlight of Ibaraki Prefecture, Oarai sits on the Pacific coast and is home to popular attractions like the Aqua World Ibaraki Prefectural Oarai Aquarium and the Oarai Isoyama Shrine. This area is well-known for its summertime beach activities, winter specialty of anglerfish hot pot, and as a spot for viewing the first sunrise of the new year, ensuring year-round accommodation needs.

Area List for Ibaraki Prefecture (as of August 2026)

- Oarai: Currently Supported
- Hitachinaka: Newly Added

Comprehensive Support Services by & Yado Management

& Yado Management does not just stop at booking management and guest communication; it provides extensive operational support aimed at enhancing accommodation profitability. Key support offerings include:

- OTA Operations Optimization
- Dynamic Pricing Strategy Design
- Improvement of Internal Booking Channels
- Enhancing Guest Communication
- Strategies for Improving Review Ratings
- Cleaning Quality Management
- Revenue Analysis Reporting
- Improvement Proposals for Asset Value

CoCoZas, which operates the COCO VILLA brand with some properties reaching an impressive occupancy rate of over 96%, has amassed a wealth of knowledge regarding the attraction, sales, and operational aspects of accommodation facilities.

About & Yado Management

& Yado Management offers comprehensive operational management services for vacation homes, villas, minpaku, and glamping facilities. The company provides an end-to-end solution covering reservation management, guest relations, cleaning management, OTA operations, marketing support, pricing strategy formulation, and revenue analysis.

By utilizing the operational achievements from its COCO VILLA brand, & Yado Management supports property owners in reducing their workload while maximizing profitability.

Future Outlook

& Yado Management plans to further enhance its support structure, starting with the expansion in Ibaraki and aiming to strengthen its operations across the Kanto area. The company is determined to expand its operational management support for vacation rentals nationwide, contributing to sustainable accommodation operations that leverage regional attractions.

For owners of vacation homes, villas, guesthouses, and glamping facilities in Ibaraki and across the country, & Yado Management welcomes inquiries about operational management support.