#Japan #Tokyo #Immersive Technology #CONTENT TOKYO #T&S

Experience the Future: T&S at CONTENT Tokyo 2025

Tokyo, Japan— From July 2 to July 4, 2025, the Tokyo Big Sight in Koto City will become a hub for innovative experiences as T&S, a leading company in immersive technologies, showcases its offerings at the CONTENT Tokyo 2025 event. With a focus on creating “memorable experiences,” T&S aims to provide visitors with participatory demonstrations that engage the senses and spark imagination.

As part of the Immersive Technology Expo, T&S will highlight its cutting-edge technologies across various industries, employing Extended Reality (XR), which encompasses Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR), along with spatial design and generative AI. The company is committed to delivering unique experiences tailored to specific objectives by handling the entire process from ideation to execution.

Dive into Racing

One of the key attractions at the exhibition will be Dive into Racing, an immersive driving simulation that stimulates sight, sound, and touch. Utilizing a fully recreated 3D model of the Fuji Speedway, visitors will be able to experience the thrill of racing like never before. This simulation allows participants to feel the adrenaline rush as they navigate the track, offering a multi-modal experience that goes beyond traditional gaming. Don’t miss the chance to enjoy this exciting exhibit, which has previously featured at the upcoming Overnight Festival #FUJI 24H in May-June 2025.


Generative AI Experiences

Additionally, T&S will showcase a Generative AI Experience that allows visitors to participate in a hands-on activity centered around video production, spatial design, and branding. Attendees can engage in a practical process that includes gathering references and generating concept art, mimicking real-world workflows. This interactive setup not only educates but allows for a smooth understanding of modern creative processes.

Ambience Operation

Another highlight is the Ambience Operation booth, featuring an innovative tool developed by T&S for spatial design. Participants will have the opportunity to intuitively control LED lighting and transparent displays, providing them with a practical understanding of on-site operations. Gaining insights into the use of technology in spatial design and orchestration is invaluable for both professionals and enthusiasts alike.


Daily Talk Shows

In addition to the immersive experiences, T&S will hold special talk shows each day at 2:00 PM. These discussions will feature T&S CEO Shigeki Inaba and Shogo Wada, the CEO of Miko Giken, exploring their strategic partnership and discussing how they aim to create unique emotions and value by combining T&S’s digital technologies with Miko Giken’s innovative metal designs.

For those interested in immersive events and unique collaborations, the talk shows are a fantastic opportunity to hear firsthand about future developments in this exciting field.

Event Overview

• - Event Name: CONTENT Tokyo 2025 - Immersive Technology Expo
• - Dates: July 2-4, 2025, from 10:00 AM to 5:00 PM each day
• - Admission: Free (Pre-registration required on the official website)
• - Location: Tokyo Big Sight, West Exhibition Hall 7-22
• - Official Site: CONTENT Tokyo

T&S is excited to invite you to witness the future of immersive experiences and collaborate on creating memorable events. For inquiries about our immersive event planning and execution, feel free to reach out to us.

About T&S

T&S combines expertise in XR, immersive design, and generative AI to offer unparalleled experiences. The company operates THiNK AND SENSE, a creative unit that emphasizes collaborative creation and multifaceted production capabilities to realize unique customer experiences.

• - T&S Official Site: T&S
• - Past Works: THiNK AND SENSE
• - Follow us on Instagram and Twitter for the latest updates.

About Miko Giken

Miko Giken specializes in enhancing the aesthetics of metal and plastic sheets through polished designs that reflect brilliance and create a sense of luxury. This unique manufacturing process is used in luxury vehicle interiors, electronic product nameplates, truck bodies, and building facades.

• - Miko Giken Official Site: Miko Giken
• - Follow them on Instagram and Twitter.

For media inquiries, contact T&S Public Relations at 03-5428-4733 or reach out to Nagase at [email protected].

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