FOX Advertising Unveils OneFOX, an AI-Driven Media Solution for Ad Effectiveness

FOX Advertising Unveils OneFOX: The Future of Advertising

In a significant leap towards revolutionizing the advertising industry, FOX Advertising has launched its latest platform, OneFOX, powered by AdRise. This cutting-edge converged media platform is built on advanced AI-driven technology, set to redefine how advertisers engage consumers across FOX’s vast array of services, including FOX Entertainment, FOX Sports, FOX News Media, and Tubi.

The OneFOX platform is designed to leverage audience contextual signals combined with behavioral data, creative insights, and campaign analytics to create highly personalized advertising experiences. By enhancing ad efficacy, the platform promises to transform both consumer engagement and brand performance.

The development of OneFOX is a culmination of over a year’s worth of research and development by AdRise, focusing on creating robust building blocks that facilitate seamless planning, activation, and measurement across FOX's extensive media offerings. With the rapid advancements in machine learning and large language models (LLMs), FOX’s investment enables AdRise to lead the charge in developing next-generation capabilities that forge stronger connections between brands and fans.

As Stephano Kim, Chief Strategy and Operations Officer of FOX Ad Sales, remarked, “While there’s considerable hype surrounding AI, we are seeing an increasing number of partners and customers engaging with AI-driven audience modeling and sophisticated targeting methods. This will significantly enhance legacy identity-based infrastructures.” Emphasizing a commitment to consumer data protection, FOX is keen on developing safer and compliant alternatives to better connect brands with their audiences.

With OneFOX, marketers are tasked with activating FOX's media portfolio with pinpoint accuracy during this Upfront season—a critical period in the advertising calendar. This unified solution will align brand goals with the most suitable audience segments, content, and consumer touchpoints, ensuring optimal engagement. As Jeff Collins, President of FOX Ad Sales, Marketing, and Brand Partnerships explained, “OneFOX is renowned for delivering valuable and incremental audiences drawn from our top-tier content library, and we've made significant investments to ensure advertisers can maximize their impact when engaging our focused audience.”

Key Features of OneFOX

OneFOX incorporates several pivotal features that promise to enhance advertising strategies:
1. AI-Powered Planning: Utilizing predictive models, the platform identifies the most effective campaign strategies across various genres and platforms—from major events to urgent news updates.
2. Unified Activation: Thanks to converged audience insights, marketers can holistically plan and activate campaigns across linear, addressable, and digital media streams.
3. Outcome-Based Measurement: OneFOX provides real-time insights that link media strategies to tangible business outcomes. This includes tracking sales uplift, engagement levels, and overall brand resonance.

The Future of Advertising with FOX

With a proven track record in the creation and distribution of compelling news, sports, and entertainment content, FOX Corporation is set to redefine the advertising landscape through OneFOX. Their diverse portfolio—which includes FOX News Media, FOX Sports, FOX Entertainment, and Tubi Media Group—continues to resonate with audiences, making it a powerhouse in both media and advertising.

As FOX proceeds with implementing the OneFOX platform, industry insiders await the transformative potential it holds for advertisers looking to connect effectively with engaging content. By streamlining operations and enhancing data privacy, FOX aims to lead the way in adopting new advertising paradigms firmly anchored in technology.

For those eager to stay updated on FOX's innovations and advancements within the media landscape, visit www.FoxCorporation.com for further information.