Wingify: The New Platform Merging AB Tasty and VWO for Enhanced Digital Experience Optimization

Wingify: Revolutionizing Digital Experience Optimization

In a bold move to reshape the digital optimization landscape, VWO and AB Tasty have come together to form Wingify, an innovative platform designed to enhance digital experiences using AI-driven technology. This merger marks a significant step for both companies, combining their extensive expertise and resources to deliver a superior offering to their clients.

The Journey to Wingify

For over 15 years, both VWO and AB Tasty have been at the forefront of digital experimentation, helping countless brands improve their online performance, conversion rates, and overall growth. Supported by Everstone Capital, this merger is not just a branding exercise; it's a pivot to a larger scale, with the newly formed entity boasting over $100 million in revenue, more than 4,000 clients worldwide, and a workforce of 800 professionals across 20 countries.

Sparsh Gupta, CEO of Wingify, emphasized the merits of this merger, stating, "The fusion of VWO and AB Tasty will enable us to provide even more value to our customers. By combining complementary platforms into one, we merge our expertise, data, and technologies to offer teams a more cohesive and powerful experience. AI will play a crucial role in this evolution, allowing us to leverage data better, understand what works faster, and pinpoint upcoming actions. Our principles—clarity and curiosity—will guide us as we empower teams to act swiftly, confidently, and impactfully."

Introducing the AI-Powered Experience Optimization Platform

With its new identity, Wingify is set to introduce a game-changing experience optimization platform powered by AI agents. This unique platform is designed to help businesses tailor their digital experiences in real-time, particularly at moments of critical engagement.

The platform consolidates various functionalities into a single ecosystem that includes data analysis, experimentation, personalization, feature management, commerce optimization, and engagement strategies. By utilizing a unified data layer and intelligence, teams can quickly transition from observation to action, driving better outcomes efficiently.

At the heart of this platform lies Wingz, Wingify’s integrated AI. Unlike traditional assistants, Wingz integrates directly into team workflows, utilizing existing contextual data—such as ongoing experiences, audience insights, performance metrics, and behavioral data—to deliver actionable, relevant recommendations without the need for cumbersome exports or data re-contextualization.

This innovative approach is framed around the Smarter Loop, a continuous cycle consisting of four stages:
1. Understand: Analysis of behavioral signals, contextual clues, and visitor intent, even when they are not recognized.
2. Decide: The AI synthesizes these insights to determine the most pertinent action—whether that be offering a tailored experience, activating a feature, displaying a message, or providing a recommendation.
3. Act: Decisions are implemented in real-time to optimize experiences at critical moments.
4. Measure & Learn: The results of every action are monitored to assess their impact, feeding back into subsequent decisions for continuous improvement.

Alix de Sagazan, CRO of Wingify, explained, "When tools aren't interconnected, teams waste time transferring information across systems, slowing down work and increasing error rates. With Wingify, data and insights are directly linked to actions—teams can swiftly comprehend what’s happening, decide the best response, and apply it more quickly."

A Unified Platform for VWO and AB Tasty Clients

Customers of both VWO and AB Tasty will now benefit from a common platform that integrates experimentation, personalization, feature management, commerce optimization, and engagement. This consolidation enables more detailed analysis of visitor paths through unified data, all within a single environment—providing enhanced opportunities to optimize every stage of the customer experience.

The newly formed entity is led by its four co-founders: Sparsh Gupta (Co-founder and CEO), Rémi Aubert (Co-founder and Chief Customer Strategy Officer), Alix de Sagazan (Co-founder and Chief Revenue Officer), and Ankit Jain (Co-founder and Chief Product Technology Officer). Together, they aim to serve major clients such as L’Oréal, LVMH, Decathlon, Puma, Forbes, Motorola, AXA, and De Beers.

Alix de Sagazan mentioned, "Our clients have relied on VWO and AB Tasty for many years, and we want to build on what has been established with them. The merger will provide access to more features and optimization levers while allowing them to centralize their data and act faster. It’s not about starting from scratch; it’s about enhancing our collaboration to move forward."

The rebranding to Wingify and the new website are live as of today at wingify.com/fr.

About Wingify

Wingify is an AI-driven experience optimization platform designed to help brands enhance the digital experiences of their visitors. Originating from the merger of VWO and AB Tasty, Wingify operates with over 800 employees in 20 countries, generating more than $100 million in revenue. The platform brings together experimentation, personalization, feature management, commerce optimization, and engagement into a unified environment, serving a diverse range of brands including L’Oréal, LVMH, and Decathlon.