Khloud Appoints Jeff Rubenstein as CEO, Expanding into Major Retail Chains

Khloud Strengthens Leadership with New CEO Appointment

Khloud, the rapidly growing protein snack brand helmed by Khloé Kardashian, has made headlines by appointing Jeff Rubenstein as its new Chief Executive Officer. This strategic move comes as the company is poised for significant expansion into major retail outlets, including Walmart, Kroger, Albertsons, and Ahold, this fall. Khloud’s early success in the market has created excitement for its upcoming growth phase, and with Rubenstein at the helm, they aim to seize on this momentum effectively.

Rubenstein is not new to the world of consumer brands; he previously served as President and Chief Growth Officer at Poppi. His career began in Brand Management at The Coca-Cola Company, and he has played a pivotal role in scaling brands such as Vita Coco and Health-Ade. At Khloud, his key responsibilities will include broadening the product portfolio and accelerating the retail expansion strategy.

Khloé Kardashian, the founder of Khloud, expressed her enthusiasm over Rubenstein's appointment: "Khloud has already proven it can capture attention in a crowded category. Jeff understands how to take that momentum and turn it into long-term growth. His leadership and operational discipline is exactly what we need as we expand into thousands of new doors and continue to connect with the next generation of snackers." This confidence reflects the brand's ambitions and the standards they hold for its leadership.

Khloud's flagship product, the Protein Popcorn, has gained traction since its direct-to-consumer launch and subsequent availability at Target nationwide on April 29. The snack has experienced rapid success within the salty snack category, demonstrating industry-leading sales velocities. With operational strategies becoming ever-critical, Khloud has also appointed Michael Maya as Chief Supply Chain Officer. Maya's previous experience in creating agile operations in various food and beverage companies positions him perfectly to oversee Khloud’s manufacturing and supply chain systems,
ensuring they can meet growing consumer demand effectively.

Rubenstein emphasized the importance of operational strength, stating, "With retail partners already expanding distribution, operational strength is critical. Michael's expertise ensures that as Khloud grows, we deliver consistently on both quality and scale." As Khloud gears up for this ambitious expansion, the path ahead looks promising, with the leadership team focusing on strength, growth, and maintaining high-quality standards.

In conclusion, Khloud’s appointment of Jeff Rubenstein as CEO signifies a pivotal moment as the brand aims to deepen its retail footprint and broaden its consumer base. With experienced leadership in place and strategic retail partnerships on the horizon, Khloud is undeniably a brand to watch in the evolving snack market. Fans and consumers of the brand can expect exciting developments as Khloud continues to innovate and cater to a health-conscious audience seeking delicious yet nutritious snack options.