Midea and Electrolux Launch Three Joint Ventures in North America

Midea and Electrolux's Strategic Partnership in North America

Midea Group and Electrolux Group have officially commenced their three joint ventures, marking a monumental step in their ongoing strategic partnership in North America. This collaboration aims to leverage the strengths of both companies to create a more competitive and localized platform for developing innovative products while improving operational efficiency and ensuring sustainable growth.

The announcement of this partnership was made on April 23, 2026, furthering over two decades of collaboration between the two global leaders in the appliance sector. The synergies gained through the shared expertise in manufacturing, product development, supply chain, and commercial strategies are expected to deliver enhanced value to both consumers and customers across North America.

Louis Zhao, Vice President of Midea Group and President of the Smart Home Business Group, expressed optimism about the new ventures, stating, “As all three joint ventures go live, this marks a significant advancement in our long-term strategy in North America. By uniting our strengths and collaborating more closely in product development and operations, we aim to transform years of effort into new opportunities for innovation.” This sentiment aligns with Electrolux Group's President and CEO, Yannick Fierling, who remarked that the partnership allows them to accelerate profitable growth and invest in innovative, consumer-centric solutions.

Looking towards the future, both companies are committed to enhancing local manufacturing and logistical capabilities to meet the evolving demands of consumers. Their ambitious plans include doubling the North American production capacities for food preservation and fabric care products, while also expanding their reach into new categories. This proactive approach not only reflects their intent to stay ahead in the fast-paced home appliance market but also underscores their commitment to sustainability.

About Midea Group

Founded in 1968, Midea Group has grown into a prominent global technology company encompassing seven key sectors such as smart home, robotics, healthcare, and energy solutions. Midea serves over 500 million users annually and boasts a significant presence with over 400 subsidiaries, 41 research and development centers, and 68 major production bases worldwide, across more than 200 countries. The company has significantly invested over $10.4 billion in research and development over the last five years, demonstrating its dedication to innovation and consumer satisfaction.

About Electrolux Group

With over a century of expertise, Electrolux Group has established itself as a leading global appliance manufacturer committed to shaping better living standards. The group includes household names such as Electrolux, AEG, and Frigidaire, delivering solutions across vital aspects of consumers' lives involving taste, care, and well-being. Operating in approximately 120 markets, Electrolux integrates sustainability into the core of its operations and product development, reflecting its mission to improve the everyday life of consumers. In 2025, the company saw sales of 131 billion Swedish kronor and employed about 39,000 individuals globally.

In conclusion, the operational launch of the joint ventures between Midea Group and Electrolux Group not only strengthens their strategic partnership but also sets a robust foundation for future innovations and market advancements. Together, these industry giants are poised to redefine consumer experiences in home appliances across North America, with a clear vision of sustainability and customer-centric innovation guiding their path forward.