#Japan #Tokyo #Financial Education #Broadmind #Broccoli Program

Broadmind's Participation in the Financial Education Seminar 2026

On May 29, 2026, Broadmind Inc., a Tokyo-based company with the mission of "unlocking the power of finance," will participate in the "Financial Economic Education Seminar 2026." The event is organized by Financial Wellbeing Management with support from the Non-Profit Organization, Defined Contribution Pension Education Association. Nakamura, the head developer of Broadmind's corporate financial education program "Broccoli," will represent the company at this event.

Seminar Overview

Theme:

Financial Economic Education: Where to Start - Examining Strategies to Boost Participation and Retention with Partner Companies

Speaker:

Tetsuki Nakamura (Manager of Business Development at Broadmind and Financial Wellbeing Promotion Leader)

In 2014, Nakamura joined Broadmind as a fresh graduate and has since worked on life planning for over 2,000 households. By his second year, he became an MDRT member, showcasing his profound understanding of the financial challenges that many face. In 2023, he took the initiative in planning and developing the company's corporate financial education program, "Broccoli," which has already been implemented in over 20 companies, directly reaching more than 10,000 employees. Nakamura is also actively involved in promoting financial education through university lectures and seminars. His debut book, "Let’s Talk About Life Choices Before Money" (Cross Media Publishing), is set to be released in April 2026 and achieved the number one spot in several Amazon bestseller categories even before its release.

Partner Company Speaker:

Hidenari Hirahara (IT Planning Department and Human Resource Planning Group Leader at STELAQ, Inc.)

STELAQ, a software engineering services provider affiliated with SOLIZE Holdings, was established in January 2025. Hirahara combines IT and HR planning, and is focused on creating an environment that supports diverse working styles. Recognizing the importance of financial education as a mechanism to continuously support employees' economic security, STELAQ has implemented the "Broccoli" program since 2025. The program allows participants to choose their learning plans according to their individual needs and continues to expand its offerings.

Session Highlights:

As the importance of financial economic education within companies grows, many HR and pension officers face challenges such as improving seminar attendance, linking employee behavior change, visualizing effectiveness, and designing ongoing programs. This session will feature not only educational service providers but also company HR representatives who have implemented such programs. They will share concrete approaches for overcoming these practical challenges from their respective perspectives.

Participants will gain insights into the design strategies aimed at increasing participation rates and the genuine knowledge required for extending educational efforts. Key discussion points will include: "Why did we choose this service?" and "How did we promote consensus within the company?" as well as "What changes were observed post-implementation?"

Seminar Details

Event Name:

Financial Economic Education Seminar 2026

Date:

May 29, 2026 (Friday)

Format:

Online broadcasting (Pre-registration required)

Participation Fee:

Free

Target Audience:

Listing company executives in planning, IR, HR, welfare benefits, DC/DB corporate pension managers, and responsible parties.

Organized by:

Financial Wellbeing Management

In Cooperation with:

NPO Defined Contribution Pension Education Association

Deadline for Registration:

May 29, 2026, by 12:00 PM

Registration Method:

Pre-registration is required via this link

Seminar Program (tentative)

1. Keynote Speech "The Importance and Significance of Financial Economic Education Initiatives in Employment Settings" (30 minutes)
- Speaker: Koichi Ito, Professor at Chiba University
2. Showcase of Collaboration Between Partner Companies and Service Implementers (Approx. 20 minutes each for 2 companies)
- Broadmind will participate in this section.
3. Panel Discussion: "What is Necessary for Financial Economic Education to Take Root in Employment Settings?" (50 minutes)
- Panelists: J-FLEC, a future-oriented organization for financial education, and leading companies in the finance sector.

Note: Content and participants may be subject to change without notice due to unavoidable circumstances.

About the Corporate Financial Education Program "Broccoli"

The program "Broccoli" assists employees in achieving financial well-being by offering tailored educational experiences. It addresses common challenges relating to attendance, behavior change, and outcome visualization with a comprehensive approach incorporating life-stage specific programs and various forms of learning—from video lessons to one-on-one advice from financial planners. By maintaining continuous engagement through Financial Coaches, the program drives successful behavior change in employees. With over 20 successful implementations in major companies, it has won recognition in the HR Awards 2025 Professional Category.

For more information on the program and its track record, please visit its website: Broccoli Program

Related Information

• - Nakamura's Collaboration with Professor Takashi Maeno: Exploring New Approaches to Employee Happiness
• - Seminar Recap: Nakamura Discusses How Financial Well-Being Influences Employee Happiness
• - Our Vision: Aiming for a Society Where Money Does Not Determine Life Paths

For numerous case studies and additional insights, visit this site.

About Broadmind Inc.

Founded in 2002, Broadmind Inc. operates with the purpose of "unlocking the power of finance," providing extensive support for individuals and corporations in achieving their life planning goals. The company stands as a neutral party among financial institutions, facilitating objective consultations with satisfied customers (98.9% satisfaction rating). Broadmind embraces financial empowerment through educational programs, such as "Broccoli," which won accolades at the HR Awards 2025.

Contact Information:
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