#USA #Performance Brokerage #Bowling Green #Martin Kia #Don Franklin

Performance Brokerage Services Brings a New Era to Martin Kia in Bowling Green

On April 18, 2025, Performance Brokerage Services, a leading dealership brokerage firm in North America, announced the successful acquisition of Martin Kia located in Bowling Green, Kentucky. This notable transaction marked a critical move from the Martin Management Group to the Don Franklin Auto Group, reflecting a pivotal change in Kentucky's automotive landscape that promises to deliver new opportunities and growth.

Historical Background of Martin Management Group

The Martin Management Group has a rich history dating back to 1985 when it was founded by Cornelius A. Martin. The group began its journey with Martin Oldsmobile Cadillac and quickly flourished through perseverance and strategic expansion. Cornelius’s passion for the automotive industry was evident as he advanced his career from a lot technician to a general manager.

Under Cornelius's leadership, the group diversified its offerings by adding a Chrysler, Dodge, and Jeep dealership. Furthermore, it expanded into the motorcycle sector by including Harley-Davidson Bowling Green and several Saturn dealerships, showcasing a robust strategy throughout the 1990s and 2000s.

In response to the economic challenges posed by the 2008 financial crisis, the Martin Management Group adeptly adapted its business model by securing new dealer franchises, solidifying its presence in both domestic and foreign vehicle markets. Following the passing of Cornelius Martin, his wife Gail Martin took the reins as CEO, while their son Chadwick Martin became President, ensuring a family-oriented approach in leading the organization, now operating over 15 dealership locations and employing over 450 staff members.

The Transition to Don Franklin Auto Group

In a strategic shift that aligns with contemporary business dynamics, the acquisition of Martin Kia allows Don Franklin Auto Group to broaden its market reach. Established in 1968 by self-taught mechanic Don Franklin, this family-operated network comprises over 25 dealerships across Kentucky. The company’s ethos is built on hard work and familial values, employing more than 1,000 Kentuckians and providing them with economic stability.

This acquisition will see Martin Kia rebranded as Don Franklin Bowling Green Kia, cementing its position in the regional market while continuing to serve its loyal customer base from its existing location at 2211 Scottsville Road, Bowling Green, Kentucky. Key personnel from Performance Brokerage, including partners Paul Kechnie and Mark Shackelford, emphasized the positive collaboration they experienced with Eddie Franklin, who has demonstrated deep knowledge and professionalism throughout the process.

Future Prospects

The collaboration between Performance Brokerage Services and Don Franklin Auto Group signifies a promising trajectory for the Bowling Green automotive market. The Don Franklin brand anticipates enhancements in customer service and expanded inventory options, fostering a more substantial presence in the community. The commitment from both groups ensures that customers will continue receiving exceptional services, underpinned by a legacy of trust and excellence.

Performance Brokerage Services has built a commendable reputation for facilitating numerous dealership transactions, boasting a record of advising on nearly 400 dealership sales across North America in the past five years. Their unique ability to operate without upfront fees and their high closing rate speaks volumes of their dedication to ethical conduct and client satisfaction.

For more information on Performance Brokerage Services and their innovative approaches in the automotive sector, you can visit their website at Performance Brokerage Services.

By strategically pairing with Don Franklin Auto Group, Performance Brokerage Services not only solidifies its leading position in the dealership brokerage market, but also champions a renewed commitment to local economies and community development through automotive excellence in Kentucky.