Museum of Ice Cream NYC Unveils New and Exciting Experiences in SoHo
On February 4, the Museum of Ice Cream, a much-loved family-friendly attraction in New York City, will unveil an exciting new chapter for its iconic SoHo flagship location. This reimagined experience promises to be a feast for the senses, featuring expanded immersive environments, innovative installations, and ample room for active engagement. From the moment visitors step inside, they will find themselves in a vibrant world tailored for pure enjoyment.
This latest update is designed for everyone—from families creating lasting memories to couples seeking an adventurous date and friends looking to celebrate life's little moments. Fostering connections and sparking joy are at the forefront of this reimagined experience, proving that play is integral to the visit, rather than merely a bonus.
Among the new features debuting at this refreshed location are the Hall of Freezers—a whimsical area where freezers unveil secret rooms and intriguing surprises. Visitors can also step into the Sundae House, a hands-on kitchen that encourages creativity and imaginative play. A larger-than-life carnival and playground provides adventurous opportunities, while the infinite Banana Split Jungle invites guests to indulge in a whimsical exploration of flavors and fun. Furthermore, an interactive exhibit showcases the delightful history and fascinating science behind ice cream.
As guests navigate through these captivating exhibits, they will have the chance to roll up their sleeves and "cook" their favorite fantastical recipes, blending imagination with culinary creativity. The refurbishment also features the museum's renowned, Instagram-worthy installations that have made it a must-visit destination. Attendees can look forward to splashing in the shimmering Sprinkle Pool, sliding down the largest indoor slide in NYC, navigating the unique Ice Cream Subway, and hosting events in the newly dedicated private space.
Manish Vora, CEO of the Museum of Ice Cream, shared, "From day one, our goal was to build an immersive museum that makes people of all ages feel something real. This next chapter of our NYC flagship reflects how far we've come and how boldly we continue to design for joy, connection, and imaginative fun."
To celebrate the grand reopening, the Museum of Ice Cream will host a series of limited-edition experiences, showcasing themed nights, special tastings, and events that foster community through shared love for ice cream. Among these is the "Sips and Scoops Date Night" happening on February 12 and 19, tailored for couples, friends, and families. This exclusive program combines imaginative exploration with delectable ice cream and wine pairings, creating a delightful evening for participants over the age of 21.
What started as an ambitious project focused on immersive creativity has evolved into one of the most sought-after experiential brands around the globe. The Museum of Ice Cream now spans multiple cities, attracting approximately two million guests each year, with new flagship locations opening in cities such as Las Vegas, Los Angeles, and Orlando. This institution represents the pinnacle of where immersive art, physical play, design, and culinary excitement converge into a singular ticketed experience.
For those eager to visit, tickets and further information about upcoming events and activations can be found on the Museum of Ice Cream's official website. Media inquiries can be directed to their communication team.
About Museum of Ice Cream (MOIC)
The Museum of Ice Cream is a global experiential brand celebrated for crafting first-of-their-kind, award-winning multi-sensory experiences. With locations in urban centers like New York City, Chicago, Miami, Boston, and Singapore, and upcoming establishments in Las Vegas, Los Angeles, and Orlando, the Museum of Ice Cream has welcomed millions into immersive worlds designed to ignite the imagination, inspire playful interactions, and cultivate memorable moments through the universal appeal of ice cream.
This latest update is designed for everyone—from families creating lasting memories to couples seeking an adventurous date and friends looking to celebrate life's little moments. Fostering connections and sparking joy are at the forefront of this reimagined experience, proving that play is integral to the visit, rather than merely a bonus.
Among the new features debuting at this refreshed location are the Hall of Freezers—a whimsical area where freezers unveil secret rooms and intriguing surprises. Visitors can also step into the Sundae House, a hands-on kitchen that encourages creativity and imaginative play. A larger-than-life carnival and playground provides adventurous opportunities, while the infinite Banana Split Jungle invites guests to indulge in a whimsical exploration of flavors and fun. Furthermore, an interactive exhibit showcases the delightful history and fascinating science behind ice cream.
As guests navigate through these captivating exhibits, they will have the chance to roll up their sleeves and "cook" their favorite fantastical recipes, blending imagination with culinary creativity. The refurbishment also features the museum's renowned, Instagram-worthy installations that have made it a must-visit destination. Attendees can look forward to splashing in the shimmering Sprinkle Pool, sliding down the largest indoor slide in NYC, navigating the unique Ice Cream Subway, and hosting events in the newly dedicated private space.
Manish Vora, CEO of the Museum of Ice Cream, shared, "From day one, our goal was to build an immersive museum that makes people of all ages feel something real. This next chapter of our NYC flagship reflects how far we've come and how boldly we continue to design for joy, connection, and imaginative fun."
To celebrate the grand reopening, the Museum of Ice Cream will host a series of limited-edition experiences, showcasing themed nights, special tastings, and events that foster community through shared love for ice cream. Among these is the "Sips and Scoops Date Night" happening on February 12 and 19, tailored for couples, friends, and families. This exclusive program combines imaginative exploration with delectable ice cream and wine pairings, creating a delightful evening for participants over the age of 21.
What started as an ambitious project focused on immersive creativity has evolved into one of the most sought-after experiential brands around the globe. The Museum of Ice Cream now spans multiple cities, attracting approximately two million guests each year, with new flagship locations opening in cities such as Las Vegas, Los Angeles, and Orlando. This institution represents the pinnacle of where immersive art, physical play, design, and culinary excitement converge into a singular ticketed experience.
For those eager to visit, tickets and further information about upcoming events and activations can be found on the Museum of Ice Cream's official website. Media inquiries can be directed to their communication team.
About Museum of Ice Cream (MOIC)
The Museum of Ice Cream is a global experiential brand celebrated for crafting first-of-their-kind, award-winning multi-sensory experiences. With locations in urban centers like New York City, Chicago, Miami, Boston, and Singapore, and upcoming establishments in Las Vegas, Los Angeles, and Orlando, the Museum of Ice Cream has welcomed millions into immersive worlds designed to ignite the imagination, inspire playful interactions, and cultivate memorable moments through the universal appeal of ice cream.
Topics Entertainment & Media）
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