#Japan #Tokyo #Yamamotoyama #Nori rice #Bouji tea

A New Culinary Delight from Yamamotoyama

The esteemed Yamamotoyama, renowned for its traditional nori products, is set to launch a new dish that elevates the experience of rice with nori. The product, titled “Nori-daku Chazuke with Bouji Tea”, will be available from February 10, 2026. Designed for ease of preparation at home, this new offering captures the essence of the popular flavors served in their specialty tea rice balls at the “Chazuke Onigiri Yamamotoyama” restaurants. Perfect for family meals or as a thoughtful gift, this product promises to deliver a rich culinary experience.

Development Background

Yamamotoyama has always sought to recreate the beloved flavors found at its restaurants for the home chef. The philosophy behind the “Nori-daku” concept was born out of a quest for the ultimate tea rice dish. What sets this product apart is its generous layering of nori that envelops the rice, releasing a delightful aroma reminiscent of the sea. This rich yet simple dish showcases the umami of nori as the star ingredient, providing a truly luxurious and innovative take on traditional chazuke.

Product Highlights

1. A Symphony of Three Types of Nori

This dish utilizes three varieties of premium domestic nori, carefully selected from regions known for their high-quality harvests:

• - Baradaki Nori: Roasted immediately after harvesting, offering a strong and rich ocean fragrance.
• - Ita Nori: Delivers a crisp texture that melts smoothly in your mouth.
• - Aosa Nori: Adds a toasty sea aroma and a nice textural contrast.

The harmonious blend of these nori types creates a complex flavor profile that balances crispness and moisture, allowing for a delectable tasting experience. The amount of nori used is approximately 6.6 times greater than that in Yamamotoyama's previous product, “Nori Chazuke”, catering to nori enthusiasts.

2. Special Broth Enhanced by Roasted Bouji Tea

The dish features a unique broth combining the umami flavors of katsuobushi (bonito flakes), kombu (seaweed), and shiitake mushrooms, accented with roasted bouji tea. The nutty aroma of the carefully roasted bouji tea merges beautifully with the rich broth, enhancing the nori’s flavors without overwhelming them. This results in a refreshing yet satisfying cup of chazuke for all occasions.

Product Details

• - Product Name: Nori-daku Chazuke with Bouji Tea (NCZ-H)
• - Contents: 28g (2 packets)
• - Price: 2,160 JPY (including tax)
• - Shelf Life: 360 days (unopened)
• - Release Date: February 10, 2026
• - Availability: At Yamamotoyama stores nationwide, official online shop, and select gift retailers.

Official Link

Yamamotoyama Overview

Founded in 1690 by the first-generation Yamamoto Kihei in Nihonbashi, Edo, Yamamotoyama’s mission was simple: to share the delightful taste of Uji tea with the world. As the first merchant to sell ‘Aosei Sencha’ in Edo, the brand quickly gained recognition as a leading tea vendor. By 1835, the sixth-generation Kihei had invented ‘Gyokuro’. In the Showa era, the company expanded into the nori market, continuously innovating by offering novel value through tea and nori.

Company Information

• - Company Name: Yamamotoyama Co., Ltd.
• - Headquarters: 2-5-1 Nihonbashi, Chuo City, Tokyo, 11th floor of Nihonbashi Takashimaya Mitsui Building
• - Established: 1690
• - Representative: President Nami Yamamoto (11th generation)
• - Business: Planning and sales of processed products using Japanese tea and nori, restaurant operations.
• - Website: Yamamotoyama
• - Social Media: Facebook, Instagram, X

Media Inquiries

For press inquiries, please contact:
Yamamotoyama Co., Ltd.
PR and Sales Promotion Group
Contact: Takeuchi, Yamanaka
Phone: 03-3271-3660
Email: [email protected]