Celebrating the Grand Opening of tu-hacci Osaka with Ayaka Asahina as the One-Day Store Manager

On August 28, 2026, tu-hacci, an inner fashion brand operated by Water Air Co., Ltd., officially opened its first permanent store in Osaka's Lucua mall, located at B1F of Lucua Osaka in Umeda. To commemorate this significant milestone, a special event was held on August 27, 2026, featuring the renowned model and actress, Ayaka Asahina, who took on the role of the one-day store manager.

The event brought excitement as Asahina showcased popular tu-hacci inner fashion, engaging the audience with her homecoming talk. The ceremony kicked off with a dramatic ribbon-cutting, followed by a series of fun activities including a quiz about the brand, a mannequin styling challenge, and an interactive customer service role-play, which all led to an electrifying atmosphere.

Opening Remarks by Water Air's CEO

Kunitaka Hidetaka, the CEO of Water Air Co., Ltd., took the stage to express his enthusiasm for the new store. He emphasized that tu-hacci is more than just an innerwear label but a brand that targets women aged 20 to 40. He explained, "We aim to reimagine lingerie as a fashionable component of everyday wear, offering everything from comfortable bras to stylish loungewear. Previously, we focused on online shopping, but we recognize that our products need to be experienced physically because of their fit and comfort. Therefore, we're thrilled to establish this store as a space where customers can see, touch, and try on our products with ease."

This marks a significant step toward deepening customer relationships, allowing for direct interactions and consultations that cater to individual needs. Hidetaka emphasized the company's commitment to understanding and addressing customer concerns through personalized service.

Ayaka Asahina Takes the Stage

Asahina graced the event by donning tu-hacci's featured fashion, introducing the highlights of her outfit. "I've coordinated my look in chic black today. The centerpiece is the 'Buramone' which combines bra functionality, making it perfect for stylish summer wear without the bulk of layering. I ensured the material and transparency kept it from feeling too heavy," she elaborated.

During her induction ceremony, Hidetaka presented Asahina with a sash denoting her role as the one-day manager alongside a giant business card. A round of applause erupted from the audience as she received this honorary title. Another exciting moment was the ceremonial cutting of a grand ribbon symbolizing the brand's opening, with Asahina delicately slicing it alongside Hidetaka and other executives. Reflecting on the experience, Asahina remarked, "It was my first time cutting such a large ribbon, and the store's ambiance is adorably crafted. I loved the colors that complemented the ribbon!"

Heartfelt Connection to Her Hometown

During the event, Asahina shared her fondness for her hometown in Awaji Island, expressing, "I ensure I return at least once a month. It feels incredibly comforting to hear the Kansai dialect the moment I step off the Shinkansen at Shin-Osaka or Shin-Kobe. It’s a powerful reminder that I’m home."

Next was an engaging quiz session focused on tu-hacci’s concepts and popular products. Asahina answered four out of five questions correctly, highlighting the brand’s dedication to blending lingerie expertise with trending fashion concepts. The audience learned about tu-hacci's accolades, including five-time victories in the prestigious Rakuten Shop of the Year awards and the appeal of multifunctional products like their cooling seamless girdles.

A Test of Skills in Styling

After the quiz, Asahina faced her first challenge as a store manager: a mannequin styling time trial, where she had one minute to outfit a mannequin with tu-hacci’s products. While humorously narrating her struggles – from adjusting the straps to needing assistance – laughter echoed through the venue. With the help of store staff, she successfully completed the task and noted, "It was tough, but this experience will help me when guiding customers on styling."

Following that, she engaged in a role-playing exercise where store employees acted as customers seeking advice. Asahina carefully addressed concerns about fitting bras, further showcasing her grasp of the products. Excited by these interactions, she noted, "Before starting, I felt anxious about providing personalized advice, but I realized how rewarding it is to see a customer's expression brighten after offering assistance."

The Grand Finale: Real Customer Interactions

After the role-playing, the event concluded with Asahina meeting actual customers randomly selected to receive direct support and styling advice. Each customer left with an autographed one-day manager card, expressing their delight and eagerness to shop further after trying on various items.

Reflecting on her experience, Asahina shared, "Becoming a one-day manager was a remarkable opportunity. Initially, I was filled with self-doubt. However, being able to address specific concerns and witness customers transform throughout our conversations made it so worthwhile. I learned a great deal about the brand’s offerings and how innerwear can play a vital role in daily fashion."

Asahina’s delightful interactions and heartfelt connections created a warm, unforgettable atmosphere, marking a successful launch for tu-hacci in Osaka.

About Ayaka Asahina

Born on October 6, 1993, in Hyogo (Awaji Island), Ayaka Asahina debuted as a model in 2014. Known for her exceptional physique and amiable nature, she quickly gained popularity. She serves as an exclusive model for fashion magazine Oggi while expanding her career as an actress and talent. Her action-packed performance as Kuina in the Netflix series "Alice in Borderland" has garnered significant attention globally.

Store Details

- Store Name: tu-hacci Lucua Osaka
- Opening Date: August 28, 2026
- Hours: 10:30 AM - 8:30 PM
- Location: B1F, Lucua
- Address: 3-1-3 Umeda, Kita Ward, Osaka
- Official Website: tu-hacci Official Site

About tu-hacci

Brand Concept: _BEAUTIFULLY YOU - Your Unique Beauty_

tu-hacci aims to empower women of various lifestyles, helping them embrace their unique beauty through fashionable innerwear. The brand is dedicated to providing products that inspire confidence, encouraging women to express themselves beautifully in every life stage.