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Crayola Unveils Exciting Innovations at Toy Fair 2026

Crayola, a household name recognized for its commitment to creativity and artistic expression, is gearing up for a grand showcase at the American International Toy Fair scheduled for February 14-17, 2026, in New York City. This year, they will debut an inspiring assortment of innovative new products that are tailored to amplify children's imaginations while simultaneously catering to adult creators. The booth at the event, numbered #465, is anticipated to attract many attendees, eager to explore the exciting offerings.

Among the noteworthy innovations is the updated range of Scribble Scrubbies, now infused with dazzling creativity and storytelling elements. This expansion of the brand emphasizes that “Little Scribbles make BIG Stories,” encouraging children to engage with their play on a deeper level. The display will feature the Arlo the Elephant, a large-scale airbrush tool that allows kids to spray colors onto any Scribble Scrubbie pet. At a suggested retail price of $34.99 and recommended for ages 3 and up, this product provides a magical tool for budding artists to craft vibrant designs.

In addition, the Scribble Scrubbie Dino Glow Mountain captures the essence of prehistoric adventure, incorporating a glow-in-the-dark cave and a catapult for dino pets, also retailing at $34.99 and suitable for the same age group. With an expanding cast of over 100 different Scribble Scrubbie characters to choose from, children will have the chance to create, scrub, and start anew for endless creative hours.

Crayola continues to be a favorite among parents and educators with its Ultra-Clean Washable Markers, crafted to wash off easily from skin, clothing, and painted walls. Their incredible washability ensures a worry-free creative experience, making them a staple on back-to-school lists. Starting at prices between $1.99 and $3.99, these markers are an essential addition to any child’s art supplies.

Also making waves at the Toy Fair will be the Color Wonder Ms. Rachel Magic Light and Sound Brush. This innovative product combines interactive learning with play, featuring the friendly tones of Ms. Rachel to facilitate color recognition through song and story, available for $34.99. Meanwhile, the Color Wonder Scented Kitchen Playset merges fun and imagination, presenting 15 themed coloring sheets and scented markers, retailing at $21.99.

But Crayola isn't stopping at children's products. They're introducing the All Grown Up line—an artistic escape for adults. This new line includes specialized markers and soul-soothing coloring books featuring themes such as Cozy Cottages and Plant Lady. It's a nostalgic nod to adult creators hoping to rekindle their childhood joy of coloring through high-performance artistic tools.

Furthermore, the Crayola Story Creator product stands out by enabling children to add 15 minutes of their own voice messages to their drawings, turning static images into dynamic storytelling experiences. With a price of $34.99 and designed for ages 6 and older, this revolutionary technology fosters creativity in a truly personalized way.

More new offerings include the playful Clicks Colored Pencils, the easy-to-use Clicks Markers, and the Crayola Goo Dissection Kit. The Goo kit gives kids a mess-free DIY slime experience, promoting hands-on creativity with less chaos, priced at $24.99. Finally, Crayola will present the Ultimate Light Board ColorVibe, which incorporates sound-responsive technology that brings illustrations to life with a mesmerizing light show, priced at $34.99.

“At Crayola, our aim is to ignite imagination and foster creative expression at any age,” said Pete Ruggiero, President and CEO of Crayola, LLC. He emphasized the brand's dedication to enhancing its kids' collections and introducing products catering to adult creators, thereby supporting lifelong creativity.

In conclusion, Crayola's showcased innovations at the 2026 Toy Fair are poised to captivate audiences and inspire artistic exploration in both children and adults. With a commitment to nurturing creativity for over 120 years, the brand is well-equipped to continue encouraging imaginative adventures for generations to come.