#USA #Kindred Group #Sliema #responsible gambling #high-risk revenue

Kindred's Journey Toward Zero: Positive Developments in High-Risk Gambling Revenue

In the final quarter of 2024, Kindred Group, a prominent player in the online gambling industry, reported a substantial improvement in its revenue profile concerning high-risk players. The company's gross winnings revenue generated from this demographic has notably decreased to 2.7%, down from 3.2% in the previous quarter. This encouraging trend signals a positive response to the organization's intense focus on responsible gambling policies and practices.

Underlying Factors for Change

The decline in high-risk gambling revenue can be attributed to several strategic adjustments and enhanced internal processes implemented by Kindred. Notably, stringent measures and a concerted effort to exit non-locally regulated markets—especially following the acquisition by La Française des Jeux (FDJ) in October 2024—have contributed to this positive shift.

Furthermore, Kindred has witnessed an upswing in the effectiveness of its intervention strategies aimed at clients identified as high-risk. A remarkable 92.2% of such customers demonstrated improved behavior post-intervention, a significant increase from 87.3% recorded in Q3 2024. These findings underscore the effectiveness of Kindred's commitment to responsible gambling initiatives.

Expert Insights on Responsible Gambling

Esther Scheepers, the Head of Responsible Gambling at Kindred Group, commented on the results: "It is pleasing to see the decline in high-risk revenue. While fluctuations between quarters are expected, the long-term trend towards a reduction in high-risk revenue is evident, reflecting our ongoing commitment to improving system processes for enhanced customer safety and enjoyment."

Scheepers further emphasized the industry's shift towards responsible gambling, noting that combining expertise with emerging technologies will significantly bolster detection capabilities. "We are developing our existing detection systems and exploring new compliance features to ensure a safer gambling environment for all our customers. By investing in research, we aim to promote data-driven conversations about consumer protection trends, thus safeguarding the integrity of our licensing model," she added.

A Transparent Approach

Since February 2021, Kindred has made public its revenue share linked to harmful gambling activities and regularly reports on the impact of their interventions. This transparency is vital for fostering an informed dialogue that paves the way for a more sustainable gambling ecosystem. To this end, Kindred also collaborates with other operators in Sweden to publish specific responsible gambling data, further emphasizing its commitment to accountability.

Commitment to Reducing Harmful Gambling Revenue

Kindred's overarching goal is to achieve zero percent revenue from harmful gambling, a critical component of its broader sustainable development agenda. This ambition not only aids in increasing transparency but also supports ongoing discussions about harmful gambling while raising awareness of the company's community-centric initiatives.

In conclusion, Kindred Group's commitment to reducing revenue derived from high-risk gambling showcases its dedication to creating a safer gambling landscape. With continuous improvements in screening and intervention mechanisms, the company is well on its way to transforming its business practices and fostering a responsible gaming culture. For more information about Kindred's sustainability efforts, please visit Kindred Group's Journey Toward Zero.

This report aligns with Kindred's mission to serve as a trusted entertainment source while positively contributing to society, indicating a promising path forward for the gambling industry as a whole.