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THREE's Stellar Performance in 2025 Award Season

In the world of beauty, few brands have made waves in the 2025 awards season like THREE. The company’s offerings have not only caught the attention of beauty aficionados but also secured numerous accolades from respected media outlets. Featured prominently are their innovative fragrance line, the Essential Scents R, and their makeup items that have swept multiple categories in beauty awards.

Award-Winning Fragrance: Essential Scents R

The highlight of THREE’s accomplishments is undoubtedly their fragrance collection, particularly the Essential Scents R. This unique product lineup has been recognized across various platforms, with the fragrance Essential Scents R 01 being awarded the top position in VOCE's Best Cosmetics of the Second Half of 2025 in the fragrance category. Meanwhile, Shimmering Glow Duo R 01 earned a commendable second place in both VOCE and MAQUIA’s awards for highlighting and shading products.

The excitement doesn’t stop there; the entire fragrance collection consists of six distinct types, each priced between 5,720 to 13,200 yen. VOGUE BEAUTY AWARDS 2025 also acknowledged the Essential Scents with the Natural Wonder Award, granting it a Silver medal for its captivating aroma and quality.

The Makeup Revolution

Not only is THREE shining in the fragrance space, but their makeup products have also been highly praised. The Shimmering Glow Duo, with its easy-to-use application, became a favorite among beauty experts, achieving impressive rankings across various segments. For instance, Shimmering Glow Duo R 01 was ranked as the second-best product in the highlighting category in MAQUIA and third in BITEKI’s selection.

Moreover, the Wise Eyes Perspective Mascara, available in five different shades, has clinched the top spot in mascara in MAQUIA’s Best Cosmetics 2025 for the second half, showing that THREE is excelling with their mascara formulation as well.

Exceptional Hair and Body Care

THREE is not only dedicated to enhancing beauty through makeup and fragrances but also excels in hair care. The Essential Scents Purifying Shampoo, priced at 4,180 yen, has made waves by securing several top placements, including first place in both GQ Best Beauty and MEN'S NON-NO Beauty Awards for its shampoo and conditioner category. Similarly, the Essential Scents Volumizer Treatment has been recognized for its exceptional efficacy in hair care, winning first in the hair loss care and shampoo categories alongside other accolades.

Leading the Way in Men’s Grooming

The brand hasn't forgotten about men’s grooming needs. The Balancing Protective UV Cream has been awarded first place in the men’s cosmetic category in WWDJAPAN 2025, while their styling products, such as the Essential Scents Styling Oil-in-Mist, have also received high praise for their performance in the marketplace.

A Holistic Approach to Beauty

At the heart of THREE’s philosophy is a commitment to holistic beauty. Their products are infused with natural plant-based ingredients that ensure comfort and efficacy for the users. Not only do they aim to enhance physical beauty, but they also prioritize mental and emotional well-being through their creations. This approach embodies THREE's ethos of bringing out individual beauty in harmony with nature.

Engage with THREE

For those looking to explore or inquire further about THREE's pioneering products, they can be found on various social media platforms: Instagram, Twitter, Facebook, and YouTube. They also offer a dedicated customer service hotline for any inquiries providing an accessible way for consumers to connect with the brand.

In review, THREE stands as a beacon of innovation and excellence in the beauty industry in 2025. By combining effective formulation with a serene aesthetic, they have carved a niche for themselves that resonates with consumers seeking premium quality in beauty products.