In a significant move towards enhancing safety standards in the vaping industry, ELFBAR and LOST MARY have unveiled their latest research and development milestones during a press briefing held on June 26, 2025. With a focus on improving product safety, both brands are setting new benchmarks that reflect a dedicated effort to prioritize the health of adult users.
Comprehensive Testing Protocols
The core of ELFBAR and LOST MARY's commitment to safety lies in a comprehensive testing regimen that has been expanded to include 281 tests. This extensive testing framework encompasses various product components, such as e-liquids, aerosols, materials used in devices, and reliability parameters. Since 2024 alone, the brands have conducted over 120,000 tests on their products and materials, ensuring that every vaping product meets stringent safety standards before reaching consumers.
"Product safety is our utmost priority. A scientific research foundation underpins our innovations, augmenting our understanding through atomization mechanisms, toxicological assessments, and the development of new materials," stated Samuel Fu, Director of Engineering for R&D at both brands. This focus on research not only aims to improve safety but also to offer lower-risk alternatives for adult users around the globe.
Innovation Through Advanced Materials
In their quest for safe vaping solutions, ELFBAR and LOST MARY are also pushing the boundaries of ingredient safety. Recently, they have developed a novel nanomaterial capable of detecting potentially harmful antioxidants in e-liquids. This colorimetric sensor reacts under near-infrared light, providing a rapid and sensitive method for identifying harmful ingredients. As a direct result of these advancements, brands can exclude potentially harmful substances from their products, reinforcing their commitment to user safety.
In addition to improving safety through detection, the brands are also innovating within the realm of sweeteners. Recent studies have identified neotame as a safer alternative to sucralose, yielding lower heavy metal content in vapor and less cellular toxicity. This transition is significant, as ELFBAR and LOST MARY increasingly minimize the use of unverified sweeteners, thereby enhancing the overall safety profile of their products.
Enhancing Device Component Safety
Understanding that the materials used in heating elements directly affect aerosol safety, ELFBAR and LOST MARY have undertaken extensive research to leverage optimized compositions of metal alloys in their heating coils. Initial findings suggest that using a blended alloy of nickel, chromium, and iron enhances coil longevity while simultaneously reducing heavy metal levels in the vapor. Through a comprehensive approach to improving heating element formulations, these brands aim to ensure less exposure to potentially harmful byproducts.
Rigorous Pre-Market Evaluations
Before introducing any product to the market, both ELFBAR and LOST MARY engage in thorough evaluations that include toxicological and chemical analysis, material reliability testing, and battery safety inspections. In May 2025 alone, ELFBAR and LOST MARY performed approximately 11,637 internal tests, maintaining rigorous standards established in the previous year.
Additionally, regular quality assessments of e-liquids and aerosols across product lines—including the highly popular LOST MARY BM600 and ELFBAR 600—are routinely conducted. These inspections help ensure that levels of harmful substances in vapor consistently remain well below regulatory limits, consistent with both UK Tobacco Regulations and the EU Tobacco Products Directive (TPD).
Conclusion
As industry leaders, ELFBAR and LOST MARY continuously strive to enhance their products through science-driven approaches and superior testing protocols. By setting an example in research, safety, and innovation, they aim to offer adult users a healthier alternative to traditional smoking. With an accumulation of over 1,253 prohibited food additives in their e-liquids, and with a network of patents that exceeds 200 worldwide, both brands are paving the way for a safer vaping future. For more information on their products, visit
elfbar.com and
lostmary.com.