A New Era of Adventure Awaits for Rocky Mountain Bikes Under New Ownership

A New Dawn for Rocky Mountain Bikes

In an exciting development for mountain biking enthusiasts around the globe, Rocky Mountain Bicycles, a renowned Canadian brand rooted deeply in the cycling culture of British Columbia, is set to embark on a fresh chapter in its illustrious history. Recently purchased by a group of four Canadian entrepreneurs under the name Chaos Sports Inc., the company is poised to retain its authenticity while navigating towards a dynamic future.

This transfer of ownership is more than a simple business transaction; it's a commitment to uphold and evolve the legacy that Rocky Mountain has cultivated over the past four decades. The new leadership is symbolic of a love for the sport and a dedication to maintaining the brand's essence. As expressed by Patrick St-Denis, the spokesperson of the new ownership group, "Rocky Mountain is more than just a name; it embodies a mindset, a culture, and a unique approach to experiencing the ride."

Passionate Entrepreneurs Taking the Helm

The new owners, comprised of individuals hailing from diverse backgrounds in the cycling and outdoor sports industry, are unified by a common goal: to elevate Rocky Mountain while honoring its foundational principles. Notably, three of the owners are also associated with Maui Bikes, a Québec-based electric bike company, demonstrating their deep understanding of the sector and commitment to innovation.

Jonathan Bourgeois, a co-founder of Raccoon Skis and partner at Maui Bikes, brings a wealth of experience and an innovative outlook shaped by years of passion for outdoor sports. Christian Thibert, the president of Thibert Inc., emphasizes the importance of strategic partnerships and excellent customer service, aligning his vision with the revitalization efforts underway at Rocky Mountain.

Meanwhile, Patrick St-Denis and Jean-François Grenache add their expertise in marketing and brand development, poised to breathe new life into Rocky Mountain's identity amidst a shifting marketplace.

Commitment to Quality and Continuity

Looking ahead to the 2025-2026 period, the new management is planning a strategic reboot aimed at positioning Rocky Mountain as a premier player in the global mountain biking arena. This involves not just maintaining high standards for product quality and customer service but also ensuring that all existing warranties and support for current customers are honored diligently.

In line with its commitment to exceptional service, Rocky Mountain will continue its range of bike parts and components, making certain that loyal customers can rely on the brand they have trusted for years. The focus will be on enhancing the innovative spirit that has always defined Rocky Mountain while bringing fresh ideas to the table.

Bringing Back the Roots of Innovation in North Vancouver

To further solidify its footing in the biking community, Rocky Mountain will be re-establishing its Research and Development activities in North Vancouver, a vibrant hub for biking culture. This move is not just logistical; it’s a return to the brand's original roots, ensuring a deep connection with the local community and environment that inspired its inception.

The revitalization efforts are not merely about sales figures but reflect a profound respect for the biking culture that has seen the brand thrive through various phases of the industry. As the new ownership steps forward, they invite both seasoned riders and newcomers to join in shaping the future adventures that await under the banner of Rocky Mountain.

Conclusion

With a rich legacy, a passionate new leadership team, and a clear vision for the future, Rocky Mountain Bicycles is ready to reignite the spirit of exploration and connection that has made it a staple in the outdoor sports community. This new era promises not just continuity but an exciting drive toward unparalleled biking experiences, reaffirming that Rocky Mountain will always be a name synonymous with love for the ride.