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Lowe's Launches MyLowe's Rewards™ Kids Club

In an exciting development for families, Lowe's has unveiled its MyLowe's Rewards™ Kids Club, a program intended to create stronger bonds between parents and their children through shared DIY experiences. This innovative initiative expands on the company’s successful Kids Workshops that have captivated families for over twenty years. By facilitating hands-on activities, it aims to instill valuable skills and confidence in the younger generation while also paving the way for meaningful family connections.

A New Era of Family Engagement

With MyLowe's Rewards™ Kids Club, parents can now directly integrate their children into a MyLowe's Rewards™ profile, allowing access to an enriching kids' club experience that combines practical building skills, digital rewards, and delightful in-store interactions. Lowe’s recognizes the importance of fostering relationships between family members in an age where screen time often overshadows shared activities. Recent findings show that 56% of parents report increased screen time for their kids during colder months. In contrast, 87% believe that engaging in DIY projects together is one of the quintessential ways to bond as a family.

What the Kids Club Offers

The MyLowe's Rewards™ Kids Club is designed to encourage families to embark on their DIY journeys together. Here’s a breakdown of the offerings:

1. Monthly Hands-On Workshops: These free DIY sessions are designed to help children develop real-world skills, guided by Lowe's knowledgeable associates wearing their iconic red vests. Each session allows kids to immerse themselves in the creativity of building and crafting.

2. Digital Badges for Progress Tracking: Families can celebrate their children's achievements with digital badges that track their progression through various activities. This gamified approach empowers kids and makes learning fun while enabling parents to manage registrations for multiple children under one account.

3. In-Store Surprises: Attending a workshop isn’t just about learning; it’s also about enjoyment. The Kids Club includes small delights like free organic lollipops and other member gifts to make visits more memorable for children.

Building Memories Together

“The MyLowe's Rewards Kids Club is all about cultivating authentic connections for families,” states Amanda Bailey, Vice President of Customer Marketing and Loyalty at Lowe’s. By launching this initiative, Lowe’s aims to give families additional reasons to visit the store and engage in enjoyable, hands-on activities together. Moreover, Lowe's associates play a vital role by providing inspiration and joyous experiences, whether they are guiding workshops or handing out treats while parents shop.

Registration Now Open

Families eager to join the movement can register for the Kids Club today, with anticipated high demand for upcoming workshops. The next event is scheduled for Saturday, February 21, at Lowe's locations nationwide. Interested participants are encouraged to explore more about the MyLowe's Rewards™ Kids Club by visiting Lowes.com/KidsClub or checking the Lowe’s app for details.

Conclusion

Overall, Lowe's MyLowe's Rewards™ Kids Club represents a strategic move toward enhancing family engagement through hands-on, screen-free interactions and DIY projects. It provides families not just with the tools to succeed in making their homes better, but also with the joy of creating together, ultimately nurturing a stronger family unit. As Lowe's continues to support local communities through this new initiative, the hope is to inspire countless families to embark on their own DIY adventures, reinforcing family values along the way.