#USA #Boston #Dutchie #cannabis reform #Round Up the Change

Dutchie's Innovative 'Round Up the Change' Initiative

In an admirable effort to generate meaningful change in the cannabis community, Dutchie, a leader in cannabis retail technology, has introduced a groundbreaking new feature known as 'Round Up the Change.' This program allows customers shopping at dispensaries powered by Dutchie to not only purchase their favorite cannabis products but also voluntarily round up their total at checkout to support crucial nonprofits and industry associations dedicated to cannabis justice reform and legalization efforts.

A Meaningful Partnership

The launch of this initiative is in collaboration with prominent nonprofits such as Mission Green and Last Prisoner Project, as well as industry organizations like the US Cannabis Roundtable and the Michigan Cannabis Industry Association. Together, these entities are committed to addressing challenges such as legalization, expungement of criminal records, sentencing reform, and the broader repercussions of cannabis criminalization.

As customers check out, they are faced with an opportunity to contribute easily and effectively, making a tangible difference without much effort in their day-to-day shopping experience.

The Vision Behind the Initiative

Chris Ostrowski, Chief Technology Officer of Dutchie, acknowledges that the cannabis industry has deep roots in grassroots activism. With this new checkout feature, he states, "Round Up the Change honors that legacy by turning the checkout experience into an engine for advocacy, allowing our community to collectively further the mission." This vision echoes throughout the initiative, reinforcing the idea that everyday transactions can lead to impactful community contributions.

Dutchie's platform processes more than one million transactions every single day. Hence, even a small roundup can accumulate significant additional funds, with projections suggesting millions of dollars could be generated annually. This financial support would funnel into vital initiatives focusing on legal advocacy, clemency programs, and reentry assistance for those affected by past cannabis laws.

Retailers Ready to Lead the Charge

Multiple leading cannabis retailers are already onboard as launch partners for 'Round Up the Change.' This aligns perfectly with their missions and enhances customer engagement. Raymond Abro, COO of JARS Cannabis, articulates that this initiative goes beyond adding another donation prompt; it is about honoring the industry’s rich history. He reflects on customer perspectives, stating, "Our customers understand it's a privilege to purchase cannabis legally, and this gives them a simple way to support people who have been incarcerated or harmed by cannabis criminalization."

In a similar vein, Sam Brill, CEO of Ascend Wellness Holdings, applauds the initiative for its alignment with their values through their own Social Equity program. He emphasizes that 'Round Up the Change' provides customers not only with a seamless shopping experience but also with a chance to contribute to significant societal change.

The Importance of Legalization Alongside Repair

For decades, the ramifications of cannabis prohibition have disproportionately impacted various communities, resulting in severe penalties like over-policing and incarceration. Even as legalization progresses, many individuals are still facing significant barriers to employment and housing due to their past cannabis convictions.

"Legalization without repair is incomplete," states Weldon Angelos of Mission Green. He emphasizes that this initiative bridges the funding gap needed to support clemency and restorative justice initiatives, ultimately pushing towards a future where cannabis is legalized along with full justice for impacted individuals.

Stephanie Shepard, Executive Director of Last Prisoner Project, reiterates this sentiment, highlighting the ongoing struggles of many who are still suffering due to past cannabis-related convictions. 'Round Up the Change' serves as a practical method for consumers and retailers to advocate for cannabis reform every time they shop.

Saphira Galoob, CEO of the US Cannabis Roundtable, rounds out the discussion by emphasizing the need for sustained support and funding for reform initiatives, expecting an enthusiastic response from consumers willing to contribute through this new program.

Conclusion: A New Path Forward

The 'Round Up the Change' program is now active and available to eligible retailers across the nation. Retailers looking to further their contributions to cannabis initiatives can reach out to their Dutchie agents for more information. This innovative approach not only strengthens the bond between retailers and their consumers but also lays the groundwork for a more equitable future in the cannabis industry. As the community rallies together to support these causes, it reinforces the message that every transaction has the potential for positive impact.