#Japan #Tokyo #Summer Event #Gachamuku #UQ mobile

UQ's Gachamuku Thermometer Event: A Summer Sensation

As the summer temperatures soar, KDDI Corporation is bringing a unique and playful experience to the streets of Tokyo and beyond. From July 25 to August 11, 2023, the charming mascot, Pink Gachamuku, will be making appearances at three key locations: Shibuya, Shinjuku, and Yuigahama Beach.

This engaging event, dubbed the #UQ Gachamuku Thermometer, creatively visualizes the heat in real-time. Every hour, the Gachamuku adjusts its displayed temperature as well as the amount of 'sweat' it is portrayed with, giving visitors an amusing glimpse into how high the mercury is rising. Attendees can’t miss out on capturing photos of the adorable, sweat-drenched Gachamuku, bringing a light-hearted touch to the bustling city life.

Event Details

• - Shibuya: SHIBUYA109's outdoor event space (July 25 - July 27, 11 AM - 7 PM)
• - Shinjuku: Kinokuniya Shinjuku's outdoor event space (August 1 - August 3, 11 AM - 7 PM)
• - Yuigahama: Yuigahama Beach's special area (August 9 - August 11, 9 AM - 5 PM)

The event not only offers a humorous way to reflect the summer heat but also aims to bring joy to pedestrians enjoying the city. UQ mobile hopes that through this unique approach, it can foster smiles and memorable experiences for families and tourists alike.

In addition to the eye-catching interactions, visitors can take home souvenirs such as fans and flyers, making it a perfect family outing during the hot season. There's also a special photo spot to capture your memories with Gachamuku.

Participate and Win

With the launch of the Gachamuku thermometer, UQ mobile’s official X account (@uqinfo) is running an exciting contest. Participants are encouraged to snap a photo of the Gachamuku and share it online with the event's hashtag for a chance to win exclusive merchandise like original beach towels and T-shirts. 70 lucky winners will be selected, making it an exhilarating chance to engage with this summer’s vibrant event.

From July 25, UQ will also hold a separate promotional campaign at selected stores where answering a quick survey can earn you a refreshing cooling pack! It’s the perfect collectible for those scorching summer days.

About Pink Gachamuku

The lovable characters behind this event, Pink Gachamuku and Bluemuku, are the official mascots for UQ mobile. Pink Gachamuku hails from the Southern Hemisphere's Blue Planet, embodying whimsical traits that resonate with fans. Bluemuku, on the other hand, comes from the Northern Hemisphere's Blue Mountain range, providing a quirky counterpart.

These charming mascots have been captivating audiences since their development and now play a vital role in UQ mobile's campaigns. For more interactions with Pink Gachamuku, don’t miss their latest video series available online.

Conclusion

With the UQ Gachamuku thermometer, KDDI aims not only to showcase their mobile service but also to engage with the community creatively. Whether you're a local resident or a tourist, come join the fun, beat the heat, and create wonderful memories this summer with the Gachamuku team!