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Matsuya Foods Introduces Hearty 'Niku-sui' Dish

Matsuya Foods, based in Musashino City, Tokyo, is thrilled to announce the upcoming release of its highly anticipated dish, 'Niku-sui', set to launch on October 21, 2025, at 10 a.m. This dish, beloved in the Kansai region, especially in Osaka, promises to warm your heart with its comforting flavors and generous portions.

What is 'Niku-sui'?

'Niku-sui' translates to 'meat soup', and it's a beloved comfort food that showcases tender beef paired with soft tofu, all immersed in a rich, flavorful broth. Matsuya's version comes with a generous topping of scallions to enhance the dish's textures and tastes. Often enjoyed with a raw egg mixed in just before serving, 'Niku-sui' is an excellent choice for both a satisfying main dish or a delightful side.

Special Offering Details

The '具だくさん肉吸いカルビ焼肉定食' (Hearty 'Niku-sui' BBQ Beef Set) is priced at 1,470 yen, while the '具だくさん肉吸い' (Hearty 'Niku-sui') itself will be available for 860 yen as a full meal or 660 yen as a standalone dish. For convenience, all items are also available for takeout, making it easy to enjoy this delicious meal anywhere. All prices include tax, and shareholders can utilize their benefits on the 'Niku-sui' dishes.

Why You Should Try It

With its wholesome flavors and complete satisfaction, the Niku-sui from Matsuya will surely become a new favorite. The dish stands out due to its completely satisfying nature, guaranteed to hit the spot whether you're dining in or taking it home. The soothing taste is designed to envelop the drinker with warmth and comfort, perfect for chilly days or whenever you're in need of a nourishing meal.

Additionally, customers can enjoy this delicious offering alongside Matsuya's popular BBQ beef dishes, making it an ideal pair option for your regular meal combos.

Availability

This new dish will be available at Matsuya locations nationwide, with exceptions at select stores. To ensure availability, it’s recommended to contact the specific branch ahead of your visit.

Promotions and Convenience

Matsuya Foods encourages customers to take advantage of their benefits and discounts through their official app. This includes coupons and a special offer for those who utilize the 'Matsubento Online' pre-order service, presenting customers with an array of deals making it easier and more affordable to enjoy meals from Matsuya.

In addition, Matsuya supports various cashless payment options, contributing to a seamless dining experience with potential reward points on every purchase. Be up-to-date with Matsuya’s promotions, including limited-time campaigns and other exciting events by visiting their official website.

To connect with Matsuya Foods, follow their official X (formerly Twitter) account, where they share updates on new menu items, campaigns, and unique stories from their various outlets.

The soft, flavorful Niku-sui will undoubtedly win the hearts of many, and Matsuya Foods is proud to bring this beloved Kansai classic to a wider audience. Don’t miss out on the opportunity to experience this delicious dish.