Hershey's Kisses Celebrates 35 Years of Holiday Bells with NBC Special

Hershey's Kisses Celebrates 35 Years of Holiday Bells

This holiday season, Hershey's Kisses is making a splash as they celebrate the 35th anniversary of their iconic 'Holiday Bells' commercial. For the first time ever, the Hershey's Kisses brand will step into the spotlight as a Premier Sponsor of NBC's annual live Holiday special, "Christmas in Rockefeller Center." The broadcast is set to air on December 3 at 8 PM ET and will also be available for streaming on Peacock.

The "Holiday Bells" commercial first graced our screens in December 1989, conceived during a commercial shoot for Hershey's 'Whimsy' campaign. This 15-second stop-motion animation features adorable Hershey's Kisses acting as handbells, playing the classic tune "We Wish You a Merry Christmas." Directed by Carl Willat, the ad has become a pillar of holiday nostalgia, cherished for its simplicity — no dialogue, nor celebrity appearances, making it a favorite among viewers of all ages.

To honor this special milestone, Hershey's Kisses has created an innovative and immersive experience. From December 4 to December 7, visitors at Rockefeller Center in New York City will have the unique chance to participate in transforming the beloved melody of the 'Bells' commercial into an interactive event. An LED musical mat will allow attendees to play the enchanting tune themselves, encouraging family participation and creating new holiday memories.

"Two holiday icons, one unforgettable moment," remarked Stacy Taffet, Chief Growth Officer of The Hershey Company. "Hershey's Kisses is the No. 1 candy of the holiday season, and NBC’s 'Christmas in Rockefeller Center' is a cultural cornerstone of festive celebrations. This immersive experience perfectly marries the two, ringing in the holiday cheer for fans of all ages."

Fans of Hershey’s Kisses can also look forward to new seasonal flavors this year. The Snickerdoodle Cookie Candy — a delightful blend of snickerdoodle-flavored white chocolate and crunchy cookie pieces — is set to elevate holiday baking and snacking. Additionally, classic flavors like the Hershey's Kisses Candy Cane and Hershey's Kisses Hot Cocoa are back for this festive season, appealing to taste buds nationwide.

The unveiling of the musical mat will coincide with NBC's tree lighting special, providing an engaging way to celebrate the holiday season right in the heart of Manhattan. The mat will move to a prominent area at Rockefeller Plaza post-event, where it will be accessible to all from 1 PM to 8 PM, offering families an opportunity to enjoy the magic behind Hershey's Kisses.

In a journey spanning over 130 years, Hershey has committed itself to making moments of goodness through its collection of beloved brands and a heritage of giving back to the community. Founded by Milton Hershey in 1894, the company not only champions delicious confections but also emphasizes ethical practices and sustainable operations. With over 20,000 employees across the globe, Hershey continues to impact local communities while delivering a multitude of brands that light up our holidays, from Hershey's to Reese's, and the iconic Kisses.

For those looking to explore more about the festive offerings and artistic recipes, visit Hersheyland's holiday section. Celebrate with Hershey's Kisses this festive season and step into a world where sweet moments come alive during the holiday magic.

For updates on Hershey's delightful endeavors, follow them on social media or check their website, where the spirit of the season comes alive through tasty treats and vibrant celebrations.