#Japan #Tokyo #Investment trends #NISA #Monex Securities

Monex Securities Unveils Insightful NISA Data Ahead of NISA Day

On February 13, Monex Securities, headquartered in Minato, Tokyo, will commemorate 'NISA Day' by disclosing significant internal statistics regarding its NISA accounts. As the popularity of NISA continues to rise, this announcement aims to highlight current investment trends among individual investors. Here’s what the data reveals:

Key Findings from Internal Research

1. Active NISA Accounts: As of January 2025, about 55% of NISA accounts were operational, increasing to 67% by December, reflecting a substantial growth in account usage.

2. D Account® Integration Boosts Adoption: Accounts linked with dアカウント® exhibited higher opening and operational rates for NISA accounts compared to non-linked accounts, indicating that the integration enhances investor engagement.

3. Investment Patterns in Monthly Contributions: By the end of 2025, one in four individual investors maximized their contribution to the new investment scheme. However, 41% of contributions were below 30,000 yen, showcasing a trend towards consistent, smaller investments.

4. Comparative Analysis of Credit Card Contributions: Investment trends further differentiate between the d card and Monex card users. 43% of d card users invested under 30,000 yen monthly, while 41% of Monex card users consistently reached the maximum investment limit of 100,000 yen, indicating a more aggressive investment approach via the Monex card.

5. Point Investment Utilization: Among individual investors using point investments via their NISA accounts, 29% utilized between 10,000 and 50,000 points monthly, reflecting a growing trend in leveraging loyalty points for investment.

Detailed Analysis of Trading Trends at Monex Securities

Monex Securities analyzed the trading data from 2025, leading to several insights into investor behavior.

1. NISA Account Activity

The active account ratio rose from 54.2 thousand in January to 61.9 thousand in December, confirming increased engagement by late-year investors on their established accounts.

2. Comparing D Account Integration Impact

Investors linking to d accounts showed a NISA opening rate of 62%, significantly higher than those without linkage. This suggests growing interest from novice investors within the d ecosystem.

3. Overall Usage of NISA Accounts

The NISA account usage split revealed that 41% utilized both the growth and accumulation investment spaces, with more investors diversifying their investments beyond just monthly fixed contributions.

4. Stock Purchase Preferences

Within the growth investment space, 58% of purchases were focused on Japanese stocks, aided by the robust uptrend of the Nikkei index. This trend highlights a growing trust in local market opportunities amid a broader shift towards international stocks.

5. Investing Behavior in Investment Trusts: Individuals predominantly gravitated towards mutual funds, particularly the eMAXIS Slim series, emphasizing consistent investment in globally indexed funds while balancing regional investment preferences.

NISA Popular Stocks in 2025

Recent trading behavior points towards a keen interest in well-known companies among both Japanese and U.S. stocks. For instance, NTT (previously Nippon Telegraph and Telephone) and Sony Financial Group emerged as favorable investments.

NISA Account Recommendations

Monex Securities encourages diversification and strategic investment behavior among its clients, focusing on long-term growth with various promotional initiatives set to engage customers further in their investment journey. From introducing cash back for account transfers to enhancing investment opportunities in China, the company is committed to easing the investment process.

Conclusion

As Monex Securities synthesizes complex investment data into actionable insights, the future looks promising for both novice and seasoned investors embracing the NISA initiative. With strategic efforts and innovative financial products, Monex continues to play a pivotal role in shaping the investment landscape in Japan.