#United States #New York City #Trusted Media Brands #Sascha Weis #Licensing

Knowledgeable Leadership in Licensing at TMB

TMB (Trusted Media Brands) has recently announced the strategic appointment of Sascha Weis as its new Global Head of Licensing. Aimed at enhancing the company’s position within the licensing arena, Weis brings an extensive background in sales and licensing with over 20 years of industry experience. This milestone marks a significant step for TMB in its ongoing commitment to expanding its global reach and strengthening its licensing efforts across various platforms.

Weis is set to play a critical role in driving the growth of TMB's licensing business. Known for having a diverse portfolio that includes popular brands such as FailArmy, Reader's Digest, and Taste of Home, TMB serves over 250 million consumers worldwide. In his capacity as Global Head of Licensing, Weis will work directly under Cameron Saless, TMB’s Chief Strategy Officer, to ensure that the brand’s vision is brought to fruition.

Cameron Saless expressed excitement regarding the new appointment, emphasizing the potential for substantial growth in the company’s licensing initiatives. He stated, "We are making meaningful investments in this business and see a tremendous opportunity to grow our leadership position with Sascha's help. His leadership and proven track record will be invaluable as we continue to grow and evolve as a company."

Prior to joining TMB, Weis served as the Senior Vice President of Sales at Any Clip, a visual intelligence company. His experience there included a dedicated focus on sales strategies and client relationships, showcasing his ability to drive results in competitive environments. Furthermore, Weis held notable roles at Shutterstock, BENlabs, and Getty Images, where he honed his expertise in sales, licensing, and media distribution.

In his new executive role, Weis emphasized the importance of authenticity and genuine connections in today’s content landscape, especially given the rise of AI-generated content. He stated, "TMB differentiates itself by providing authentic content and real moments, which is increasingly valuable in a landscape where AI-generated content is becoming more prevalent. This allows us to forge connections with brands, advertisers, and entertainment clients who recognize the importance of genuine engagement with their audience."

This shift toward a more personalized approach to licensing aligns with TMB's overarching mission of fostering relationships within its community, empowering consumers and encouraging active participation in the content creation process.

As Weis prepares to take the helm of the licensing division, there is palpable excitement within the company. TMB aims to not only solidify its standing in the entertainment space but also leverage its unique positioning to explore new markets and avenues for growth within the global licensing sector.

About Trusted Media Brands

Trusted Media Brands (TMB) continues to engage a vast audience across various platforms, including streaming TV, social media, and print. Its commitment to delivering fan-inspired content is evident in its diverse range of brands designed to spark curiosity, fuel laughter, and inspire creativity among consumers. For more information about TMB's licensing services, brands, and marketing solutions, visit trustedmediabrands.com.

With Sascha Weis at the forefront of the licensing effort, TMB appears well-positioned to navigate the changing landscape of content creation and licensing and continue its legacy of community-driven entertainment.