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TONICHI's T-Roke Achieves Milestone Year in 2025

Introduction
In 2025, TONICHI's location service, T-Roke, reached an impressive milestone by recording a total of 444 filming projects, solidifying its presence in the film and television industry. This represents a 43% increase in intermediary projects, establishing a new standard in location service offerings.

Historical Context
Initially centered around leasing facilities owned by the TONICHI Group, T-Roke has evolved significantly since its inception. Its notable success stems not only from its in-house locations, such as the Echujima ST Building, but also from a substantial increase in its intermediary services, making up 43% of total shoots this year.

Record-Breaking Sales
Though sales figures remain undisclosed, the year marked the seventh consecutive record of highest revenue. Compared to fiscal year 2018, T-Roke's growth rate soared to 1450.1%, reflecting not only robust demand but also a flourishing partnership between filmmakers and location providers. The filming breakdown by genre included 193 television dramas, 113 commercials, and various other projects, emphasizing a substantial dependency on its versatile facility that accommodates multiple shooting scenes in one location, optimizing production efficiency.

The Rise of Regular Filming Locations
In 2025, T-Roke noticeably became a popular choice for recurring filming spots within various television series. Notable productions like “The Great Chase” on TV Asahi, and “When I Was Small” on Fuji TV prominently featured T-Roke facilities, showcasing their adaptability and utility.

Vision for the Future
Looking ahead to 2026, T-Roke aims not only to maintain its quantitative growth but also to embark on a qualitative enhancement journey. This entails identifying 'second-tier' major filming locations and refining its operational efficiencies to elevate added value across its service offerings.

Core Focus of T-Roke
The dedicated team behind T-Roke has expressed commitment towards improving customer satisfaction for both service providers and creators. As the filming landscape continues to evolve, T-Roke espouses a dual approach to connect creative minds with exceptional locations, thereby contributing to the overall growth of visual culture.

T-Roke's Competitive Advantages
1. Support System: T-Roke employs a unique performance-based model ensuring no initial registration fees, fostering a robust support system from inquiry to implementation, which both lenders and borrowers appreciate.
2. Flexible Locations: The Echujima ST Building offers unmatched flexibility, allowing for intricate filming challenges like weekday office shoots or around-the-clock availability, gaining notable popularity for its scenic urban backdrop.
3. Operational Expertise: Drawing from approximately 2,500 filmed projects, T-Roke's accumulated insights translate into reliable solutions and strong partnerships with production companies, leading to a higher rate of repeat engagements.

Popular Filming Locations
Some of the most in-demand intermediary locations include:

• - Caretta Shiodome: Ideal for commercial shoots due to its skyline view and unique architectural features.
• - Mainichi Newspapers' Development: An office space rich with Showa-era charm, frequently featured in various dramas.
• - Nihon Tosho Yusou: Well-known for its entrance gate, this location has hosted popular crime dramas.
• - Livido Urban Sports Park: Offers diverse filming setups, including urban sports and unobstructed parking areas.
• - Condominium in Monzen-Nakacho: A living space with shootable common areas, offering a rare urban filming opportunity.
• - ANA Blue Base: A unique aviation training facility with stylish meeting rooms, favored for commercials and films.

Conclusion
As T-Roke continues to leap forward, it aims to bridge the gap between exceptional locations and creative production teams, poised to play a pivotal role in the future of film and television in Japan. For more updates, follow TONICHI PR on X and Instagram.