SENOBIRU Launches Team to Support Top Athletes in 2025

Supporting Athletes on a Global Stage: SENOBIRU's New Initiative

As the world of sports continues to evolve, Japan's nutritional supplement brand SENOBIRU is taking significant steps to empower athletes on their journey to excellence. Launched by Emetore Co., Ltd., led by President Tetsuji Chiaki, SENOBIRU embodies the vision of increasing the number of athletes competing globally. Starting from the fiscal year 2025, the brand has announced the launch of the Team Senobiru Pro project, aimed at providing enhanced support for top-tier athletes.

A Commitment to Athlete Support

SENOBIRU, known for the widely popular DR.SENOBIRU supplement, has been a reliable source of nutrition for junior athletes for over ten years. The product was introduced in May 2014 and has since gained the trust of both young athletes and their parents. Its focus on performance improvement, conditioning, and nutritional management during growth phases speaks to the growing recognition of the importance of supplements in sports.

DR.SENOBIRU has also been utilized by numerous elite athletes, providing them with measurable improvements in their training and competition. This product will undergo a renewal in November 2024 to better serve both junior and elite athletes by enhancing its nutritional composition and effectiveness.

In support of top athletes, the Team Senobiru Pro initiative will begin accepting applications for supported athletes. The program will utilize DR.SENOBIRU to assist in conditioning and performance optimization.

Features of the New DR.SENOBIRU

1. Rich Nutritional Profile

The enhanced formula of DR.SENOBIRU boasts high levels of arginine (5,000mg) and citric acid (4,200mg), essential for athletes during training and recovery. The blend also includes vital vitamins such as B1, B2, B6, B12, C, and D, ensuring a comprehensive nutritional profile.

2. New Active Ingredients

The updated supplement introduces eight new ingredients that enhance absorption and nutrient utilization, including GABA and beneficial bacteria, as well as essential minerals like calcium, magnesium, zinc, and iron. BioPerine®, a patented compound, is incorporated to further increase the bioavailability of nutrients.

3. Improved Palatability and Convenience

Designed to fit seamlessly into athletes' training regimens, the drinkable format of the supplement resembles a tasty juice, making daily intake more enjoyable and sustainable.

4. Assurance for Elite Athletes

Acquiring the international anti-doping certification Informed Choice, the product ensures that top athletes can use it without concerns about prohibited substances, further enhancing their confidence in the brand.

Voices of Top Athletes

Renowned athletes are already endorsing the benefits of SENOBIRU. Asuka Terada, an athlete in the Japanese track and field team, emphasizes the significance of nutrition in her rigorous training regimen. She notes the ease of incorporating DR.SENOBIRU into her daily routine, aiding in recovery and performance.

Similarly, Kota Naraoka, ranked 7th in the badminton world, credits his growth and success to consistent nutritional support during his development years. Keisuke Fujita, a professional rugby player, highlights the crucial role of arginine in muscle recovery and strength training when using SENOBIRU.

Recruitment of Supported Athletes

Emetore is now soliciting applications for top athletes from professional leagues or competing at elite levels to join the Team Senobiru Pro. Selected athletes will benefit from free supplies of DR.SENOBIRU and SENOBIRU ENERGY GEL, along with opportunities to act as brand ambassadors.

Recruitment Period: April 17, 2025, to May 31, 2025
Eligibility: Professional athletes or those competing in top leagues.

More information on the application process is available here.

SENOBIRU’s Vision for the Future

Beyond merely providing supplements, the SENOBIRU brand aims to foster a thriving sports community. Through their YouTube channel To be Stronger, they plan to release content supportive of junior athletes. The organization is committed to developing programs that nurture the next generation of professional athletes, focusing on enhancing performance and health in the competitive landscape.

As SENOBIRU continues this important work, the brand looks to inspire countless athletes, ensuring their achievements resonate well beyond the field.