#Canada #Vancouver #franchise #growth #Fitness World

Fitness World Canada's $50 Million Expansion Plan

Fitness World Canada is making a bold move in the fitness landscape with a significant $50 million investment aimed at accelerating national growth and franchise opportunities. With an ambitious five-year strategy in place, the brand plans to open 25 new corporate clubs across Canada, while simultaneously launching its inaugural franchise program. This innovative approach positions Fitness World as a formidable player within the competitive fitness industry.

Founded in 2020, Fitness World quickly established itself with 17 successful locations in British Columbia, offering accessible, affordable, and high-quality fitness experiences. By building on this foundation, the upcoming corporate locations will introduce various facility formats to ensure a diverse offering in markets throughout Canada. Notably, two new locations are slated to launch in the second quarter of 2026.

Chris Smith, CEO of Fitness World, emphasized the importance of this investment, stating, "This $50 million infusion is not merely capital for growth; it represents the driving force behind our mission to make fitness more accessible and transformative across North America. The combination of corporate and franchise expansion reflects our dedication to growth while maintaining close connections to day-to-day operations." He further explained that this dual strategy allows the company to scale effectively while creating meaningful opportunities for future franchise partners.

The Launch of the Franchise Program

The company made waves by unveiling its franchise program at ICSC@Canada held in Toronto, receiving remarkable feedback from potential franchisees. This program is designed to offer a turnkey, proven model, which includes thorough onboarding processes, operational playbooks, and marketing automation tools that ensure franchisees have the support they need to succeed. The response was overwhelmingly positive, indicating the robust demand for new franchise opportunities in the wellness sector.

Potential franchisees can look forward to significant metrics that suggest profitability and operational efficiency. Key highlights include an Average Unit Volume (AUV) of $3.25 million, with a club operating profit of $925,000. A notable 12% engagement increase in personal training and industry-leading member retention rates further underscore the effectiveness of their scalable systems. Additionally, the optimized marketing technology stack promises proven results, making this a compelling opportunity for serious franchise operators and investors.

Job Creation and Community Impact

Fitness World’s growth strategy is not just about expansion; it’s also about reinforcing community ties. The expansion is expected to create 1,000 new jobs over the next five years, effectively doubling the current workforce of 700. This commitment to job creation signifies the importance of local communities in the company’s overall strategy.

The planned investment also sets the stage for broader expansion throughout North America. Emphasizing their distinct approach to personal training, coupled with advancements in AI technology and engaging club environments, Fitness World is transforming into more than just a gym; it’s shaping itself as a franchise opportunity for the future.

Conclusion

In a fitness market that continues to evolve, Fitness World Canada is making a statement with its strategic investment and commitment to growth. The company invites potential franchisees to explore opportunities and learn more about their offerings by visiting fitnessworld.ca/franchise. Through their investment and innovative strategies, Fitness World is setting a course for a healthier and more accessible future, affirming their mission to empower fitness enthusiasts across the continent.