Dignitas Partners with ROOT Wellness for Enhanced Gaming Performance
On January 13, 2025, the esports organization Dignitas, part of New Meta Entertainment, Inc. (NME), announced an exciting partnership with ROOT Wellness, a brand known for its commitment to natural health products. This collaboration marks ROOT Wellness as the official energy supplement provider for Dignitas, aiming to enhance the performance of gamers and fans alike with all-natural products designed to boost mental clarity and focus.
At the heart of this partnership is ROOT's signature product, Zero-In. Made with a blend of turmeric, pine bark, velvet bean seed, and vitamin D, Zero-In offers a healthy alternative to standard synthetic stimulants. This product is specifically formulated to diminish brain fog, providing users with sharp mental focus that is essential during lengthy gaming sessions. By using adaptogens, Zero-In further supports the nervous system, making it ideal for gamers who want to maintain performance without the crashes associated with regular energy drinks.
Moreover, Dignitas will utilize this partnership to not only promote the benefits of Zero-In but to engage the broader League of Legends community through educational content and livestream events. Players from Dignitas will take the lead in teaching enthusiasts about how Zero-In can positively impact their gaming experience, making it a central focus as they participate in various in-game engagements and community outreach efforts.
In addition to online initiatives, the partnership is expected to flourish with a series of in-person events throughout 2025. Drawing from Dignitas' history of fan-centric activations at prominent esports gatherings like DreamHack Atlanta and TwitchCon, ROOT Wellness aims to create engaging and memorable experiences. Attendees will have opportunities to sample Zero-In products, learn about their benefits firsthand, and interact with Dignitas players at events, particularly during the upcoming LTA North season. Dignitas plans to hold tailgate activities where fans can learn more about how to leverage Zero-In for improved focus in their own gaming experiences.
Jake Clements, the VP of Partnerships at Dignitas, expressed enthusiasm for the collaboration, stating, "At Dignitas, performance and community are at the heart of everything we do. ROOT Wellness' dedication to natural and effective wellness products complements our mission perfectly, and we look forward to collaborating on content and events that inspire players and fans to perform at their best."
The collaboration with ROOT Wellness signals a transformative step in the evolution of healthy gaming, aiming to redefine how both aspiring and professional gamers fuel their gameplay in a more balanced manner. With a vision of community empowerment through knowledge and authentically healthy solutions, ROOT Wellness is committed to offering products like Zero-In that promote well-being in the gaming community.
Founded on core values of simplicity, authenticity, integrity, and education, ROOT Health is not just focusing on the product but on nurturing a community that desires understanding and improvement of their wellness. Their offerings are non-GMO, organic, vegan, and gluten-free, catering to various dietary preferences and restrictions, reinforcing ROOT's commitment to a healthier lifestyle.
As Dignitas continues to expand its presence in the esports arena, partnering with ROOT Wellness represents an influential step in leading the charge towards a more mentally engaging and health-conscious gaming culture. In the ever-evolving landscape of esports, this unique alliance not only enhances player performance but also inspires fans to make informed choices about their health and wellness.
For the latest updates on the ROOT Wellness and Dignitas partnership, including new product offerings, visit the ROOT Wellness website.
At the heart of this partnership is ROOT's signature product, Zero-In. Made with a blend of turmeric, pine bark, velvet bean seed, and vitamin D, Zero-In offers a healthy alternative to standard synthetic stimulants. This product is specifically formulated to diminish brain fog, providing users with sharp mental focus that is essential during lengthy gaming sessions. By using adaptogens, Zero-In further supports the nervous system, making it ideal for gamers who want to maintain performance without the crashes associated with regular energy drinks.
Moreover, Dignitas will utilize this partnership to not only promote the benefits of Zero-In but to engage the broader League of Legends community through educational content and livestream events. Players from Dignitas will take the lead in teaching enthusiasts about how Zero-In can positively impact their gaming experience, making it a central focus as they participate in various in-game engagements and community outreach efforts.
In addition to online initiatives, the partnership is expected to flourish with a series of in-person events throughout 2025. Drawing from Dignitas' history of fan-centric activations at prominent esports gatherings like DreamHack Atlanta and TwitchCon, ROOT Wellness aims to create engaging and memorable experiences. Attendees will have opportunities to sample Zero-In products, learn about their benefits firsthand, and interact with Dignitas players at events, particularly during the upcoming LTA North season. Dignitas plans to hold tailgate activities where fans can learn more about how to leverage Zero-In for improved focus in their own gaming experiences.
Jake Clements, the VP of Partnerships at Dignitas, expressed enthusiasm for the collaboration, stating, "At Dignitas, performance and community are at the heart of everything we do. ROOT Wellness' dedication to natural and effective wellness products complements our mission perfectly, and we look forward to collaborating on content and events that inspire players and fans to perform at their best."
The collaboration with ROOT Wellness signals a transformative step in the evolution of healthy gaming, aiming to redefine how both aspiring and professional gamers fuel their gameplay in a more balanced manner. With a vision of community empowerment through knowledge and authentically healthy solutions, ROOT Wellness is committed to offering products like Zero-In that promote well-being in the gaming community.
Founded on core values of simplicity, authenticity, integrity, and education, ROOT Health is not just focusing on the product but on nurturing a community that desires understanding and improvement of their wellness. Their offerings are non-GMO, organic, vegan, and gluten-free, catering to various dietary preferences and restrictions, reinforcing ROOT's commitment to a healthier lifestyle.
As Dignitas continues to expand its presence in the esports arena, partnering with ROOT Wellness represents an influential step in leading the charge towards a more mentally engaging and health-conscious gaming culture. In the ever-evolving landscape of esports, this unique alliance not only enhances player performance but also inspires fans to make informed choices about their health and wellness.
For the latest updates on the ROOT Wellness and Dignitas partnership, including new product offerings, visit the ROOT Wellness website.
Topics Entertainment & Media）
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