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Month of Mischief: Global Cheese Day 2026 Celebrations

Warner Bros. Discovery is going all out this June as it kicks off the annual Tom and Jerry Cheese Day celebrations. Fans across the globe can look forward to an entire month dedicated to the beloved cat-and-mouse duo, filled with fun, laughter, and mischief.

A Celebration like No Other

The Cheese Day 2026 event is expansive, featuring interactive digital experiences, livestreams, themed programming, new content releases, and a wide array of consumer products. Fans of all ages will find something to enjoy as the month transforms into a worldwide tribute celebrating the rich history and antics of Tom and Jerry.

Last year's campaign was a hit, and this year promises even more with new engagement opportunities that bring fans closer to their favorite characters. As one of the largest franchise fandoms globally, Tom and Jerry's timeless humor continues to resonate across generations.

What to Expect Throughout June

From the very start of the month, fans can join in on several digital and social media events. Warner Bros. Discovery is launching exciting new content across various platforms. Here’s a glimpse of the engaging experiences lined up:

• - Social Media Takeover: Tom and Jerry's presence will dominate social platforms. A new Snapchat channel will feature daily Spotlight content throughout June. Fans can catch livestreams and content across WB Kids YouTube and Tom and Jerry TikTok, filling the month with interactive antics.

• - New Content Programming: New Tom and Jerry content will debut, with educational shorts designed for children being showcased across global WB Kids YouTube channels. Additionally, the series' third season of Gokko will continue its rollout. Cartoon Network, HBO Max, and Tubi will also air special programming for Cheese Day. Don’t miss the marathons planned on Boomerang and Cartoon Network in the U.S., showcasing classic episodes and movies.

• - Exclusive Promotions: Starting this June, Warner Bros. Discovery is launching exclusive promotions through their consumer products branch. Expect themed merchandise and limited-edition products, including collaborations with various brands from different regions.

Global Engagement and Experiences

Cheese Day isn’t just limited to the digital realm—immersive and engaging live experiences will also take place around the world. One highlighted event is a major pop-up celebration happening in Chengdu, China, featuring interactive zones, mobile gaming experiences, character meet-and-greets, and exclusive giveaways.

Meanwhile, fans in various Chinese cities will have access to huge Tom and Jerry-themed activations, providing ample opportunities for memorable photo ops and interactive enjoyment.

Toward the end of summer, enthusiasts will also have the chance to attend the Tom and Jerry Mischief Celebration at the Warner Bros. Studio Tour Tokyo, coinciding with the 25th anniversary of Harry Potter and the Philosopher's Stone.

The Legacy Continues

The saga of Tom and Jerry began in 1940, created by the legendary duo William Hanna and Joseph Barbera. Their endless rivalry and humorous escapades have earned them a special place in the hearts of animation lovers of every age. This month-long celebration not only reflects their iconic status in the animation world but also brings people together to relive their delightful tales.

As June unfolds with innovative campaigns, exciting experiences, and a celebration of mischief, it's time for fans to embrace the thrill in every chase. With the iconic Tom and Jerry duo at the center of festivities, one thing is clear: the mischief is just getting started.