Codatum and IVRy Partnership
2025-08-27 00:54:11

IVRy Integrates Next-Gen BI Tool Codatum for Enhanced Analytics

IVRy Partners with Codatum for Enhanced Customer Data Analytics



In a significant move aimed at improving customer service and data analytics, IVRy, a company specializing in conversational AI SaaS, has adopted Codatum, a next-generation BI tool, to serve as the foundation for its data product, 'IVRy Analytics.' This partnership focuses on addressing the operational challenges posed by increasing customer demand and the subsequent rise in management workloads associated with external BI tools.

Background of the Integration


Founded in 2019, IVRy has been a pioneer in integrating AI into everyday business operations. Their main product, 'アイブリー' (Aibury), automates and standardizes phone response operations, enhancing efficiency and customer experience simultaneously. As their user base expanded, IVRy identified inefficiencies in managing multiple dashboards and BI tools for different customers, which hindered the user experience. The need for a more unified approach to analytics emerged, particularly with increased demand for flexible performance metrics and in-depth analysis utilizing large language models (LLM).

To tackle these challenges, IVRy explored the implementation of a 'product-integrated BI.' Codatum was chosen for its ease of integration and minimal operational burden, allowing for seamless embedding into IVRy’s existing framework without overwhelming management capabilities.

Key Factors in Choosing Codatum


Codatum stood out for several reasons:
  • - Ease of Implementation: The tool allows a small-scale initial setup, enabling gradual deployment and ensuring that only the necessary areas of the dashboard were affected during testing.
  • - Security and Operation: By utilizing server-side parameters for data segmentation, Codatum ensures secure data handling even in a multi-tenant environment, minimizing any risks of miscommunication or erroneous data display.
  • - Unified User Experience: Codatum’s customizable color palette allows for a UI/UX similar to IVRy’s existing management screens, thereby promoting familiarity and ease of use for end-users.
  • - Collaboration Capabilities: The potential to integrate dashboard coding with collaborative tools such as GitHub will ensure a consistent and understandable improvement process across teams.

Implementation Process


The transition towards using Codatum involved establishing clear migration policies to eliminate operational discrepancies between old BI tools and IVRy’s integrated approach. Here’s how IVRy implemented Codatum:
1. Preparation: They compared various options, ultimately selecting Codatum for its seamless server-side data handling and minimal integration complexity.
2. Design and Integration: By utilizing server-side parameter switches and customizing color palettes, IVRy ensured that Codatum could integrate smoothly within their UI while providing secure data segmentation.
3. Team Structure: Roles were clearly divided between business units creating dashboards and engineers managing parameter transitions and display controls, streamlining operations for rapid feature deployment.
4. Operations: The secure data product maintenance allowed for efficient updates and improvements without disrupting the user experience.

Outcomes and Achievements


The integration of Codatum has yielded several advantages for IVRy:
  • - Improved Usability: By maintaining familiar design elements, customers can now complete their analysis within the product without confusion.
  • - Enhanced Security: Client-specific data handling boosts confidence, meeting the needs of numerous stakeholders within IVRy’s multi-tenant model.
  • - Agile Development: Business and engineering teams now operate in tandem, accelerating response times to customer requests and fostering ongoing improvements.

Feedback from initial customers has been overwhelmingly positive, highlighting the variety of chart types available and the clean, user-friendly interface. Such reactions have reinforced the product’s credibility during negotiations, enhancing its perceived value.

Future Prospects


Looking ahead, IVRy plans to expand 'IVRy Analytics' feature set, ensuring alignment with the evolving capabilities of 'アイブリー'. Additionally, they are optimistic about Codatum’s potential for dashboard coding management and its provision for an AI-friendly semantic layer, enabling users to engage in deep analysis without deep technical knowledge.

In the words of Yuta Mizukami, IVRy’s Analytics Department Head: 'With Codatum, IVRy Analytics has evolved into a more user-friendly and reliable product. Our goal is to continuously enhance our analytics capabilities as we address the growing data-driven demands of our clients.'

Codatum's mission is to empower companies through dynamic data analytics tools, accelerating their journey towards informed decision-making. This collaboration sets a precedent for the potential of integrated BI systems in enhancing business intelligence across industries.


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