#Japan #Osaka #Roblox #Meta Osaka #Mozuyan

Meta Osaka Introduces Mozuyan to Roblox

In an exciting fusion of digital entertainment and regional advocacy, the beloved mascot of Osaka Prefecture, Mozuyan, is set to make his debut in the popular online game Roblox. This initiative is spearheaded by Meta Osaka, a company dedicated to utilizing digital spaces and e-sports to tackle community challenges. The event, titled “Mozuyan's Osaka Promotion National Caravan,” was announced at an Osaka Prefectural Governor's press conference on July 22, 2026, and will kick off on August 2, 2026, at Lalaport Kadoma. The caravan will then travel to various locations in Tokyo, Fukuoka, and Nagoya, concluding on November 1, 2026, at Aeon Mall Shijonawate. Participants will be able to step into the virtual shoes of Mozuyan and explore the game world firsthand.

A New Playground for the Digital Generation

For today's youth, traditional playgrounds are not their only source of fun. With mobile devices like smartphones and tablets, children now have access to expansive digital play spaces. Roblox, a platform used by approximately 380 million users worldwide, sees around 130 million daily visits, proving to be an inclusive environment for all ages—from elementary students to adults—who can enjoy its offerings free of charge without the need for specialized gaming consoles.

Traditionally, the methods municipalities and local characters used to connect with this younger demographic revolved around passive visibility through posters, television ads, and events. However, the current generation, having grown up immersed in digital culture, is drawn to interactive experiences. Understanding this shift from mere observation to active participation is the cornerstone of this initiative. With support from Osaka Prefecture, Meta Osaka is unveiling an avatar within the Roblox world, allowing players to embody Mozuyan and interact within the digital realm known as “NAMBA PLAY PARK.” This new venture merges the joy of meeting the real Mozuyan with the thrill of experiencing the digital version, ultimately inspiring a deeper love for Osaka among participants.

Event Details

• - Event Name: Mozuyan's Osaka Promotion National Caravan
• - Organizer: Osaka Prefecture
• - Produced by: JTB Communication Design, Inc.
• - Meta Osaka's Role: Designing and managing a mini-game experience that explores Osaka's attractions in the metaverse.

Experience Overview

At the Meta Osaka booth, attendees will have the opportunity to experience the Roblox world “NAMBA PLAY PARK” using gaming PCs provided at the venue. Players control Mozuyan as they navigate through a dynamic simulation of the Namba district. Each play session will last approximately 3-4 minutes, offering a brief yet adventurous dive into this virtual environment.

Image of the Mozuyan avatar within the athletic game set in Namba, Osaka.

Note: Parental consent may be required for Roblox usage. The gaming app is trademarked by Roblox Corporation.

How to Participate

Reservations for participation can be made through the official Meta Osaka website or at the venue on the day of the event. Participation requires following the official Osaka Prefecture LINE account. Registration opens today for the first two venues in Kadoma and Sunshine City, while the remaining venues will begin accepting reservations about one month prior to their events.

Schedule of Events:

• - Osaka: Lalaport Kadoma - August 2, 2026 (Kickoff Ceremony)
• - Tokyo: Sunshine City - August 16, 2026
• - Fukuoka: Lalaport Fukuoka - September 5, 2026
• - Aichi: Global Gate - October 3, 2026
• - Osaka: Aeon Mall Shijonawate - November 1, 2026 (Report Meeting & Birthday Celebration)

For comprehensive details about the entire caravan, please refer to Osaka Prefecture's official announcement.

Looking Ahead

Mori Hideaki, CEO of Meta Osaka, expressed, “Our vision is to make Osaka the most entertaining city in the world. This necessitates instilling a love for our city in children and young people. By providing them with the opportunity to experience Namba as Mozuyan, we encourage them to actively engage with our region. We aim to blend the excitement of witnessing our character in person with the fun of participating in a digital space, delivering the charm of Osaka from both real and virtual perspectives.”

Company Overview

• - Company Name: Meta Osaka
• - CEO: Mori Hideaki
• - Location: Namba Skyo, 27F, 5-1-60 Namba, Chuo Ward, Osaka City
• - Established: September 1, 2023
• - Business Activities: Development and production of original metaverses, advertising and consulting services utilizing metaverse technologies, planning and operation of events merging real and metaverse environments to address local governmental and economic challenges.
• - Official Website: Meta Osaka Official