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Fahrenheit Advisors Rebrands as Smith + Howard

In an exciting development for businesses in Richmond and beyond, Fahrenheit Advisors has announced its transition to the Smith + Howard brand. This strategic move comes as a result of Smith + Howard's acquisition of Fahrenheit in December 2024, signaling a strong commitment to integrating regional services with national capabilities.

Fahrenheit Advisors, established in 2010 by Keith Middleton and Rich Reinecke, has made its name by providing outstanding management consulting and advisory services throughout the region. Known for catering to middle-market companies and nonprofit organizations, Fahrenheit has served a diverse array of clients over its 16-year history.

With the transition to the Smith + Howard name, existing Fahrenheit clients will continue to receive personal service from familiar advisors while gaining access to a comprehensive suite of capabilities across assurance, tax, and advisory services.

A New Chapter for Enhanced Service

Keith Middleton, now serving as the Head of Smith + Howard's advisory practice, shared insights on the rebranding: “This new chapter brings together the relationships and personal service that have defined Fahrenheit from the beginning with the broader capabilities and resources of Smith + Howard.” This statement emphasizes the firm's commitment to maintaining its personal touch while expanding its service offerings.

Reinecke will take on the role of Growth Operating Partner within the newly combined firm, aiming to enhance business growth and strengthen existing client relationships.

Smith + Howard has built a reputation as a nationally recognized assurance, tax, and advisory firm, serving clients across various industries, including construction, nonprofit, technology, and logistics. The firm aims to leverage its extensive resources to provide even more value to Fahrenheit's existing clients while reaching out to new sectors.

Continued Community Engagement

The transition will be seamless for clients who have relied on Fahrenheit Advisors for their business needs. The Richmond-based teams will continue to be deeply engaged in the local business community while extending their reach across the country. As the Fahrenheit name is phased out, clients can expect to see the Smith + Howard branding on all communications and platforms from October 27, 2026.

“Our clients in Richmond and beyond will benefit from more extensive expertise as their needs evolve,” said Sean Taylor, CEO of Smith + Howard. This reflects the firm’s strategic vision of connecting local businesses with a broader range of solutions and support.

Services Offered

Both firms have complementary strengths, with Fahrenheit Advisors specializing in areas such as business advisory, finance and accounting, human capital consulting, and executive search. In contrast, Smith + Howard offers an extensive array of audit and tax services alongside wealth management and compliance solutions. This merger is intended to create a holistic service environment for clients at every stage of their business journey.

The Road Ahead

As Smith + Howard establishes itself in Richmond's advisory landscape, the merger signals a promising future fueled by collaboration and shared resources. Clients can expect the same high standards of service they have come to trust while benefiting from a newly broadened scope of expertise.

For more details, clients and interested parties are encouraged to visit Smith + Howard's official website and follow the ongoing updates regarding this transition. The commitment to client service remains at the forefront of this exciting new chapter, promising enhanced resources and capabilities for all clients across the region.

Smith + Howard is dedicated to building on the strong foundation built by Fahrenheit Advisors while ensuring a smooth transition for all clients, reaffirming its promise of dedicated, client-focused service.