#Japan #Tokyo #CASA #Kairos3 #KairosMarketing

Implementing Kairos3: A Transformative Journey for Casa

In the ever-evolving world of real estate, effective communication and information management are paramount. Casa, a leading real estate company in Japan, was facing challenges with communication primarily through FAX and manual operations, causing inefficiencies in responding to inquiries and managing information. In an effort to modernize their processes, Casa decided to implement Kairos3, an integrated Marketing Automation (MA) and Sales Force Automation (SFA) tool developed by Kairos Marketing Corporation.

Background of the Implementation

Casa, which operates primarily in Tokyo, found itself in a situation where the traditional methods of communication were not sustainable. The reliance on FAX for communications with real estate agents and landlords created a backlog of inquiries, where manual handling was taking up significant time and resources. Additionally, the need to streamline operations and provide fast, accurate information to customers became urgent.

Recognizing the transformative potential of modern tools, Casa sought a solution that would support the creation of web forms and automate email distribution based on customer attributes. The user-friendly interface of Kairos3 and its comprehensive support system made it the ideal choice for Casa, which was hesitant about adopting a MA tool for the first time.

Achievements Post-Implementation

The results following the implementation of Kairos3 were remarkable. By integrating web forms, Casa successfully reduced the manual tasks previously conducted via FAX and telephone. This shift not only saved time but also enhanced the speed at which inquiries were handled.

Moreover, transitioning from traditional email tools to Kairos3 allowed Casa to reduce the time spent on distributing communications to about a quarter of the previous duration. This reorganization not only led to significant time savings but also minimized the risks of missing recipients or double sending communications.

The tag function within Kairos3 also played a critical role in reshaping how Casa managed customer information. This feature enabled them to categorize and view customer statuses at a glance, significantly reducing reliance on individual knowledge of contracts. This innovative approach to information management helped to increase overall efficiency and transparency within the organization.

Conclusion

The implementation of Kairos3 at Casa stands as an exemplary case of how embracing technology can deliver substantial benefits to businesses, particularly in the real estate sector. By refining their communication processes and enabling smarter data management, Casa set a new standard for operational excellence. For more insights into Casa's journey with Kairos3, visit Kairos3's Showcase.

About Kairos3

Kairos3 is renowned for its ability to amalgamate marketing and sales activities, providing robust data management from customer acquisition to closing deals. It empowers businesses by enabling data-informed decisions without requiring extensive technical knowledge. By unifying departments and enhancing operational efficiency, Kairos3 remains a key player in revolutionizing marketing efforts across various industries.

About Kairos Marketing Corporation

With the mission of making marketing more accessible, Kairos Marketing Corporation has dedicated itself to developing tools like Kairos3 that help businesses of all sizes harness the power of marketing. They also run "Make Free," a media platform designed to guide organizations in executing effective marketing and sales strategies. Headquartered in Shibuya, Tokyo, Kairos Marketing Corporation continues to support the growth and development of industries throughout Japan.
Address: 2-34-17 Jingumae, Shibuya-ku, Tokyo, 17F Sumitomo Realty & Development Harajuku Building.
CEO: Daisuke Sasou
Founded: September 2012
Website: Kairos Marketing