#Australia #Haier #Australian Open #Melbourne #Smart Appliances

Haier Takes Center Stage at Australian Open 2026

Haier, the world's top major home appliance brand, continues to solidify its status as a prominent partner of the Australian Open (AO) in 2026. The brand is not just a sponsor but is actively contributing to the tournament's electric atmosphere, showcasing its commitment to innovation and purpose while bridging the gap between elite tennis and smart home technology.

Transforming the Court into a Platform of Possibilities

This year, Haier is elevating its presence beyond mere branding. The company has transformed the tennis court into a lively platform for innovation and social impact. During matches, top players aimed their shots at Haier appliances specially positioned as targets, with proceeds from this unique challenge benefiting the Australian Tennis Foundation. By integrating its products directly into the game, Haier is not only promoting its brand but also supporting local community initiatives, demonstrating that their technology can help create better lives for those around them.

Appliances as Silent Supporters

Just as an umpire quietly ensures fair play, Haier’s appliances serve as an unsung backbone in countless homes around the world. The brand's mission focuses on delivering