#Japan #Tokyo #OOAA #Otonal #VOVI

Introduction to VOVI

In a groundbreaking collaboration, OOAA, led by Creative Director Hidenori Oki, has joined forces with Otonal to unveil an innovative video podcast production solution named "VOVI". This initiative aims to simplify the communication of corporate culture, making it more accessible and engaging, particularly for younger audiences. With headquarters in Shibuya, Tokyo, OOAA is known for its creative prowess, while Otonal, based in Chuo, Tokyo, specializes in audio marketing solutions.

Located within the vibrant Harajuku district at the Tokyu Plaza Harajuku, the service will utilize OOAA’s in-house studio, "STUDIO SUPER CHEESE", offering a unique blend of audio (VOICE) and visual (VISUAL) content to effectively narrate stories and values of organizations.

The Rise of Podcasting in Japan

The global podcasting phenomenon has seen an impressive rise in Japan, with a monthly usage rate reaching 17.2%. Particularly among the youth aged 10 to 20, the engagement and growth rate of podcasts reflect a valuable opportunity for organizations to connect with this demographic. As a result, many companies are beginning to explore the potential of branded podcasts, leveraging audio content to enhance their branding and communication efforts.

What is a Video Podcast?

VOVI, the newly launched video podcasting platform, integrates the traditional podcasting format with video elements. This innovative content delivery method aims to elevate user experience while providing a richer narrative through visual storytelling.

Key Features of Video Podcasts:

1. Enhanced Engagement: By adding video elements to audio content, listeners can experience the speaker's expressions and the recording atmosphere, fostering a deeper connection to the material.
2. Distribution Across Platforms: Video podcasts can be shared on popular platforms such as Apple Podcasts and Spotify, and can also be disseminated through visual-centric places like YouTube, maximizing reach and accessibility.
3. Adaptability for Social Media: Brief segments of video podcasts can be converted into short clips for social media, allowing broader visibility and engagement through various online channels.

The VOVI Advantage

1. Strategic Location in Harajuku: The recording takes place in STUDIO SUPER CHEESE, set within the newly opened Harakado, a hub designed to stimulate cultural and creative exchanges. This unique setting allows companies to present their culture in a relatable manner to the tech-savvy youth.

2. Superior Content Production Quality: The partnership leverages Otonal's experience in audio marketing along with OOAA's creative expertise to produce high-quality content. Furthermore, specific talents or announcers can be cast to enhance the final product’s effectiveness.

3. Comprehensive Planning for Content Reuse: The service not only focuses on creating a captivating podcast but also plans for the strategic repurposing of content for promotional efforts across different platforms.

Statements from Company Leaders

Hidenori Oki, OOAA CEO

"At OOAA, we have always believed in the power of collaborations. Partnering with Otonal, a frontrunner in audio media, focuses our efforts on creating engaging content that assists in recruitment and public relations, crucial aspects of modern business. Our studio in Harajuku is not just for podcast production, but a creative hub for various visual marketing needs."

Takuya Yagi, Otonal CEO

"The video podcast merges the strengths of audio and visual media, creating a compelling narrative vehicle. With OOAA's creative direction, we are excited to explore the potential to reach audiences more effectively. We aim to enhance client activities such as recruitment and PR, while enriching the podcasting landscape."

Conclusion

The launch of VOVI signifies an evolving trend that organizations can utilize to better convey their culture and values to a diverse audience. By merging innovative audio-visual techniques, the collaboration between OOAA and Otonal promises a fresh approach to corporate communication, setting the stage for a new era of branded content.

For more details about VOVI, visit OOAA's website or Otonal's page.